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Emma Elwin

Notes from a Swedish stylist

Gold at the Gudrun Sjödén Vintage Corner

Posted in Style
by Emma Elwin on 20 December, 2017

Something that I really appreciate is when brands offer second-hand shop-in-shops, I really wish – and predict – that this trend will grow bigger. To these shops, you can hand in your old garments from the brand in question, and they are the sold to someone who will love it for another round – so that it stays in the loop for a longer period of time.
Gudrun Sjödén has a vintage corner in all their stores, where you can submit or treasure-hunt for used Gudrun Sjödén garments. When you submit, you also get a voucher to shop for. I think this initiative is so great, for a lot of reasons. It helps promote second hand, which alone is reason enough to love it. But it also helps us customers to avoid garments piling up in our wardrobes and inspires a sharing mindset – perhaps you’ll hand in a few garments and bring a couple of new garments home. In that way, you’ve renewed your wardrobe without buying anything new. It’ll also probably be a cheaper option, as well as a way of finding original pieces and timeless essentials.

Before styling the Make it last edit with Gudrun Sjödén’s Christmas collection, I paid a shop a visit and fell in love with this knitted wool cardigan from the vintage corner.

This post is a collaboration with Gudrun Sjöden.


sharanya reddy: Nice Blog. Looking stylish in vintage fashion dress.Such a fabulous and Perfect Outfit. I like this Blog.Please try to Post Beautiful Sarees and Kurtas.
January 22, 2018

Emma: Hi Judith! I think Gudrun has a store in the states acutally :) outfit #2 will be up friday! Emma
December 20, 2017

Judith: I love this idea and wish we had something like it here in the states. Is this outfit #2 with the white corduroy pants?
December 20, 2017

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