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Brand to Watch: AYNI

Posted in Style
by Johanna Andersson on 20 December, 2017

Cozy knits are about the only thing we want to wear right now as the icy cold has hit our northern country. Being a bit picky about where and how they’re made, we’re always looking for unique brands with a sustainable business model that can meet our high set standards. That’s why we where extra happy to discover AYNI—a knitwear brand that produces high-quality products in Peru, using exclusive local materials such as baby alpaca and pima cotton.

The brand was founded by Adriana, from Peru, and Laerke, from Denmark, who joined together in their common interest for responsible businesses that contribute to sustainable development in all parts of the value chain. The duo aimes to set an example for the rest of the fashion industry, merging ethics with aesthetics, and encouraging a conscious way of life and consumption.

AYNI’s first collection was launched in 2009, combining the sophisticated minimalism of Danish design with the traditions of ancient Peruvian handcraft. All garments are made by hand in Peru, following the principles of responsible and sustainable production. AYNI even started its own certification program “AYNI Certify”, which is the first and leading certifying centre enabled by Peru’s ministry of employment. It certifies the competences of the individuals working with hand knitting, giving them recognition and value, and contributing to their empowerment. It also helps creating job opportunities, and improves the general living standards.

In their fall 2017 collection, AYNI proves that Peruvian traditions translates perfectly into contemporary design, resulting in timeless garments with a fashion forward feel. There’s a well-balanced mix of everyday wearables and eye-catching statement pieces—like the oversized knit jackets and full-length dresses. We’d say it’s luxe, sustainable knitwear at its best.

See the full collection here and follow AYNI here!

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