Tid kvar —

Högsta bud —

Left: Cotton and silk skirt, scarf as belt and silk shirt. Right: Tunic and trousers in an organic cotton polyester mix.

We’re thrilled to share this collaboration with you: Make it last teams up with Gudrun Sjödén to interpret the brand’s Christmas collection. This is how we wear it – we hope it inspires you to wear it your way!

Gudrun Sjödén has worked with sustainability since day one (which was in 1974) and launched their first eco collection in the 90’s. Gudrun Sjödén herself was early to figure out that timelessly designed and hard-wearing products would be key to encourage customers to wear their garments until they’re worn out – a behavior she puts at the heart of her sustainability strategy and also practices herself.

With an overall mission to create garments that last in the long run, and to minimize negative climate impact, the brand continues to engage in sustainability practices throughout the supply chain, from choices of materials to choosing better packaging and transport. If you look around in a Gudrun Sjödén store, you’ll find clothes and accessories that are certified by global organisations such as GOTS (ensuring both environmental and social responsibility) and Fairtrade – as we’ll as Gudrun Sjödén’s own “Good Guide”. You’ll probably also find a vintage corner, where pre-used Gudrun Sjödén items get a chance for a new life, and a number of other environmental initiatives. Explore some of them here and shop the collection here!

Left: Silk shirt and cotton silk trousers. Right: Wool and cashmere parka, wool scarf as belt and cotton silk trousers.

Left: Cotton and silk skirt, scarf as belt and silk shirt. Right: Blue turtleneck.

Left: Linnen and cotton jacket. Right: Merino wool top, wool scarves and trousers in an organic cotton polyester mix.

This post is a collaboration with Gudrun Sjödén. 

Photo: Patricia Reyes
Styling: Emma Elwin
Model: Milla/Mikas
Hår: Sainabou Chune


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