Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Eco-Friendly Gift Ideas

Posted in Life
by Emma Elwin on 25 November, 2017

With only a month left until Christmas, we teamed up with GodEl to share our best advice on how to make the holiday season’s tradition of gifting a greener one. Read the full guide here!


Perfect Non-Heat Curls With Noughty

Posted in Beauty
by Emma Elwin on 20 November, 2017

Before, during and after!
This week I am trying out this new vegan natural hair care brand called Noughty. Since I’ve never mastered the skill of getting my natural curls the way I want them the Noughty Wave Hello Curls series caught my attention.

And Noughty as a brand in general. Sulphate-free shampoos like Noughty’s use natural surfactants or detergents to clean hair rather than being laden with silicones and sulphates. If you’re making the transition to natural hair products from conventional hair care, you have to be patient. Conventional ingredients have a tendency of leaving residues that coat the hair shaft, it can weigh the hair down and leave it dull. It may take several washes to remove the buildup of conventional shampoo. That’s why using natural hair washing products for at least 8 washes is a good idea. Patience pays off!

So here is what I’ve done this week: I’ve washed my hair with the shampoo and the conditioner, and then I’ve applied the taming cream. Then I’ve wrapped up my hair in a t-shirt (!) – I found a tutorial online that says using a t-shirt lets the hair dry in favor of the curls, with no heat needed! Also, the vitamin-rich kelp and avocado oil in the shampoo help keep the curls defined. Here is the result!

Noughty is a new hair care series with 97% natural ingredients. All products are bursting with natural, caring ingredients. Noughty contains no parabens, sulphates, petrochemicals or silicones. The products are sold at H&M and cost 129 sek.

This post is a collaboration with Noughty.


The Luxury of Less

Posted in Life
by Emma Elwin on 19 November, 2017

I just watched this TED talk that was really inspiring. Graham Hill was talking about “the luxury of less”, saying that by using less stuff and space, we can still have everything we need, and our lives—as well as this planet—would be happier, healthier and more beautiful. Watch it here!


Recommended reading

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Editor's Letter By Lisa: A Drop In The Ocean

With Earth Day coming up, Lisa updates her knowledge on plastic policies in different parts of the world.

Style — 19 April, 2018

Stylist Mikaela Hållen's Top Picks From The H&M Conscious Exclusive Collection

Curious about the collection hitting stores today? Here are our contributing editor Mikaela Hållén's top picks.

Style — 18 April, 2018

The Edit: Cloud Nine

We take you behind the scenes at the H&M Conscious Exclusive presentation in Stockholm.

Style — 17 April, 2018

Brand to watch: GOLONDRINA of Mexico

Gabriella Zamora left Miami to make sleepwear and daywear from her whitewashed home studio in Mérida, Mexico.


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