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Brand to Watch: BreeLayne

Posted in Style
by Johanna Andersson on 29 November, 2017

We think and talk a lot about recycling and upcycling at the moment. With an excessive amount of clothing being produced on this planet, and an equal amount being discarded as mere waste, it’s about time more people (and brands) seized the opportunity to make a lot of loss into gain. As a garment’s biggest environmental impact is made in the production phase, cutting that bit out will obviously make a huge difference. After all: no textile manufacturing means no textile pollution (quoting BreeLayne).
After studying at some of the best fashion and art schools, and interning at brands like The Row and Reformation, BreeLayne Carter decided to start her own business out of her hometown Los Angeles. Feeling there was a gap in the sustainable luxury segment, the designer/actress launched a namesake fashion line made with great concern for both people and nature. Not only wanting to lessen the impact on the planet but make a positive one, the brand even plant a tree for every purchase.
Each BreeLayne product is made from deadstock or pre-existing materials and handcrafted by local artisans in downtown L.A. In order to minimize waste, the collections are produced in a small scale that matches the actual demand, and everything is shipped in eco-friendly packaging. The BreeLayne aesthetics are defined by a play with the feminine and androgynous, and eye-catching statement pieces are combined with more simple and effortless silhouettes. In the already existent, there’s no doubt still much beauty to be found.

 

Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.


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