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The digitalization of the pre-owned fashion market has made unique vintage and second hand pieces available worldwide. Actually, it's so easily accessible you can even get it while hanging out on social media. So, is Instagram the new place to shop?

With the booming online services and applications selling pre-owned fashion today (Vestiaire Collective, TheRealReal, The 2nd Edit…), there’s basically no need to leave the house to look up a real life vintage store anymore. Actually, you don’t even have to look outside of Instagram (and you’re already there all the time anyway).
Just as we where wondering what the next shopping experience would be, we discovered the social media retailers. Right now, vintage loving entrepreneurs are setting up shop via smartly curated Instagram feeds, posting stylish images of pre-owned garments, shoes and accessories. Making a purchase is often as easy as sending a DM, but you have to be quick about it—first come first served.
Of coarse, we do realize that the question of shipping pre-owned fashion long distances is complicated from an environmental point of view. Read more about it in this Editor’s Letter by Lisa.

Here follows 6 great accounts for sourcing pre-owned fashion on Instagram!


As it’s winter, Na Nin Vintage has stocked up on cozy knits in neutral color ways—all perfect wardrobe staples. Based in USA.


Shop Girl LA has a great selection of sleek and minimalist trousers, suits, dresses and jackets in natural nuances—just the way we like it. Based in USA.


If you’re into feminine, silky blouses and slip dresses, you’ll love Elia Vintage. Their blazers look fab too. Based in USA.


The IAMTHAT shop is made up by relaxed everyday pieces in basic colors mixed with dashes of red. Based in USA.


Petra von Kant caters cool, unique pieces and lots of amazing shoes! Based in USA.


Les Fleurs Vintage, founded by María Bernad (read our Q&A with her), offer great hand picked pieces with a ‘80s/’90s vibe. Based in Spain.

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