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Emma Elwin

Notes from a Swedish stylist


Living Proof

Posted in Beauty
by Emma Elwin on 13 October, 2017

Tying to lead a more sustainable life, I’ve found inspiration in people that are on the same journey and have the same goals. Alma once said that “having clean hair is not a human right”, and I feel the same about showering every day. So I try to wash my hair as little as possible and shower just when I need it; partly for the sake of the environment, but showering less often is also much better for both skin and hair. In other words: a win-win for all.

So my hair goal the last years has been to wash less and use fewer products. That’s why this brand caught my interest. Even though Living Proof doesn’t have any organic products, I was intrigued by their philosophy. The brain behind it is Dr. Bob Langer, an institute professor at MIT. And the goal for most of their products is to keep the hair clean for a longer time, and thereby reduce the washing. They also have multi-use styling products. Don’t you think that sounds intriguing?

So, I bought the Living Proof shampoo, hair mask and prime style extender and have been trying it for the past month. Already in first week my hair felt cleaner, and also lighter, than before. After two weeks, the shine came back to my normally dull and frizzy hair, and I’ve also noticed that it’s much easier to brush and almost never tangles.


4 Comments

IDA: Du måste testa deras torrschampoo! Den är fantastisk!
October 26, 2017

IDA: IDA:
October 26, 2017

Emma Elwin: The products are completely silicon free, they use OFPMAwhich you can read more about here:https://www.racked.com/2014/12/17/7564271/living-proof-haircare-products
October 15, 2017

Romy: Sounds intriguing! Did you check the ingredients since something needs to make the hair shiny and keep away the frizz. Silicones?
October 15, 2017

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