Tid kvar —

Högsta bud —

H&M is probably the high street brand most dedicated to sustainability today. Naturally, this also reflects onto the fashion brands included in the H&M Group. Cheap Monday is the next one to talk about their sustainable commitments.

Sustainable initiatives within the H&M Group are becoming more and more frequent. We recently posted about H&M’s latest Closed Loop Denim Collection, and Weekday introduced an upcyced swimwear collection right before summer (—we also know they make all their jeans from organic cotton). Next brand to talk about their sustainable commitments is Cheap Monday, who just like Weekday will be going forward with an all-organic jeans line starting this fall.

Cheap Monday also just launched their second C/O Cheap Monday capsule collection—available online and in selected stores—with the purpose of exploring new materials and processes in order to create more sustainable products. The capsule called Only Positive Vibes includes jeans and denim jackets made using a blend of recycled cotton from post consumer waste (PCW) and organic cotton, and organic cotton t-shirts and sweatshirts.

It’s definitely a collection true to the Cheap Monday aesthetics with lots of black, washed denim, ripped jeans and (positive) attitude. For the art work, Cheap Monday asked five artists to create two prints each on the theme of environment positivity—one for men’s and one for women’s.

To really underline their sustainable commitment, Cheap Monday has dedicated a tab at their online store to the topic, talking about materials, garment care, recycling and production. As you very well know, transparency is key and knowledge is power, so go explore before making your next purchase in order to make a well-informed decision. That’s what conscious consumers do.

Check out the capsule collection here!


No Comments

Related reading

Style — 10 August, 2020

Brand to Watch: Isa Boulder

We're obsessed with Isa Boulder's 'Hardcore Handmades' and cannot wait to see what's next.

Style — 8 July, 2020

Justice For People and Planet: Introducing Intersectional Environmentalism

In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.

Style — 5 July, 2020

Paid Collaboration: Transform Your Wardrobe Without Buying Anything New

One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!

Style — 4 July, 2020

Brand to Watch: Tach Clothing

Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.