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Emma Elwin

Notes from a Swedish stylist


The Future Is Female

Posted in Style
by Emma Elwin on 15 September, 2017

The original ”The Future is Female” slogan tee was made for NYC’s first woman’s bookstore, Labyris Books. In 1975, photographer Lisa Cowan took a picture of her then-girlfriend Alex Dobkin wearing it for an advert in the magazine DYKE A Quarterly.
These four words give me strength on days when I feel the world is scaring me, and gives me hope for a better future that’s equal for all.

The bag in the picture comes from Instructions +, a Paris-based brand that makes clothing with purpose. They design and produce garments that are manufactured in India on sustainable and ethical bases. On their website you even get to know the person who made each garment.
This bag has been embroidered by Ponmalar, who you can read more about here. Female entrepreneurs truly are my heroes!


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