Why Second Hand Is Perfect for On-Trend Style Updates
For Stockholm Fashion Week, Make it last teams up with Tradera Trend to interpret favorite fall trends with gorgeous second hand clothes.
Following last season’s success, Make it last once again teamed up with Tradera for Stockholm Fashion Week to curate a collection of exclusive pre-owned pieces. The mission this time? To interpret five of this season’s biggest runway trends with pre-owned pieces, proving that it’s not only possible but easy to put together “on-trend” looks with pre-owned fashion pieces.
This morning, the Tradera Trend collection was showcased at restaurant B.A.R. Together with Dr Bahareh Zamani and Anna-Carin Gripwall from Avfall Sverige (an organization for waste management and recycling), Make it last co-founders Emma Elwin and Lisa Corneliusson and Sofia Hagelin, PR Manager at Tradera, talked about the benefits of second hand clothing, the importance of recycling and how to become a conscious fashion consumer.
A study initiated by Tradera together with Avfall Sverige and Dr Bahareh Zamani shows that by choosing second hand, you can reduce fashion’s environmental impact by up to 50%, as 70% of a garment’s total environmental impact happens during the production phase. This explains the importance of selling or recycling our garments instead of just discarding them as mere waste. By elongating their lifecycle, we limit unnecessary remanufacturing and ease the stain on our planet’s limited resources.
As consumers, we have everything to win from sourcing our next fashion buy on the second hand market. Besides saving money and adding uniqueness to our wardrobes, we do the environment a favor. In short: It’s the most sustainable way to shop!
Photo & styling Make it last
Model Vera Edwall/Nisch Management
First trend: Head to toe in red (images above)
Winter flowers and spaced-out silver.
Slouchy corduroy and denim on denim.
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