Ahead of fashion month, we like to look at prominent labels coming out of cities beyond the four major fashion capitals. With a Fall repertoire tapping many of our sartorial wishes for the colder days ahead, Wendy Jim is a Viennese label on the rise.
Styled by Vetements’ Lotta Volkova, the AW17 venture is fronted by utilitarian statement pieces like corduroy suits, asymmetric shirting and boots toying with proportions and shapes. Keen supporters of European manufacturing, founders and former Helmut Lang tutees Hermann Fankhauser and Helga Ruthner have placed the whole production process, from sketch to shipment, locally in Europe.
The label’s conscious stance also manifests in their perfume section, which boasts one of few natural designer perfumes worldwide. Blended from 99% natural ingredients of which 95% are of certified organic origin, the label’s floral-heavy Drop Nº01 perfume mirrors the label’s progressive but refined aesthetic. This is statement-making done the sophisticated way, marking Austria on the contemporary fashion map.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Advocating Pre-Loved Fashion Together With Bukowskis
Auction house Bukowskis asked us to share the Godspell of 'pre-owned fashion' and curate a selection of our favorite vintage pieces.
Brand to Watch: Louis Abel
Discover Swedish label Louis Abel’s recycled silver jewelry and join us in obsessing over their Mother Earth collection.
Editor’s Pick: Denim for Days
We're always opting for denim that's responsibly made from organic or deadstock fabrics. Here are some such pieces we hope you will like.
Remake’s Atelier Made Pieces Enable a Better Future for All
We talk to Remake – a redesign brand by Stockholms Stadsmission working for social and environmental change.