Ahead of fashion month, we like to look at prominent labels coming out of cities beyond the four major fashion capitals. With a Fall repertoire tapping many of our sartorial wishes for the colder days ahead, Wendy Jim is a Viennese label on the rise.
Styled by Vetements’ Lotta Volkova, the AW17 venture is fronted by utilitarian statement pieces like corduroy suits, asymmetric shirting and boots toying with proportions and shapes. Keen supporters of European manufacturing, founders and former Helmut Lang tutees Hermann Fankhauser and Helga Ruthner have placed the whole production process, from sketch to shipment, locally in Europe.
The label’s conscious stance also manifests in their perfume section, which boasts one of few natural designer perfumes worldwide. Blended from 99% natural ingredients of which 95% are of certified organic origin, the label’s floral-heavy Drop Nº01 perfume mirrors the label’s progressive but refined aesthetic. This is statement-making done the sophisticated way, marking Austria on the contemporary fashion map.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
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Brand to Watch: Rafa
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