Say what you like about 00s fashion, but with Sophie Hardeman’s namesake label it has officially come to conquer the full fashion spectrum down to our beloved daily denim. Fear not however – beyond the low rise cuts and elevating-by-embellishing ideas, the denim fashions some 15 years back holds a fun, optimistic notion which Hardeman has cleverly distilled into her non-conforming brand.
Defined by sculptural shapes, textured detailing and trompe d’oeuil effects, Hardeman’s denim designs come in sizes ranging from XXS to XXL with no reference to gender. Keen to challenge what’s perceived as “normal” to wear, the designer encourages her men and women to dress in whatever feels good on their body and own it, regardless of style and fit.
Featuring non-models, Hardeman promotes her collections through stunning fashion films nodding to denim’s deep-rooted cultural relevance. With the everyday staple as her chosen medium, she hopes to promote non-conformity to audiences beyond the fashion fanatic – and her quest to challenge the taste dictates of the fashion system ties in well with denim’s disobedient story. This is how HARDEMAN is reinstating jeans as the poster child of clothing rebellion.
Pics borrowed from @hardeman
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Paid Collaboration: Reducing Waste While Making Something Unique
GANT continues its journey towards sustainability with a capsule collection of patchwork shirts made of leftover fabrics. Here’s how we style it.
Paid Collaboration: A Library of Filippa K Garments to Learn From and Enter The Future of Fashion With
At Filippa K Studio, pre-loved garments and claims from other Filippa K stores get new life, in different ways. We enter their world to learn more.
Paid Collaboration: Old Shoes Turned Into New – Moving Towards Closing The Loop With Vagabond Shoemakers
Vagabond Shoemakers introduces the Indicator Re-born, a shoe made of post-consumer recycled Vagabond outsoles.
Scan Your Garment And Find Out All Of Its History
This month, Swedish womenswear brand Residus introduces products that are 100% traceable through blockchain technology. This is too interesting not to learn more about.