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This week GodEl launches the #KissingIsCaring campaign at music festival Way Out West. Support it by visiting GodEl’s photo booth in the festival area. Take a kiss pic with a friend, and 250 SEK is given to an organization that works with LGBTQ rights.

This week we kiss for LGBTQ rights, and yes, that’s because we care. A lot. And so does GodEl.
For the second year in a row, GodEl is the official electricity provider for Way Out West, providing the music festival with environmentally friendly and 100% renewable electricity.
This year’s sustainability theme at Way Out West is LGBTQ rights and thus, GodEl decided to create a campaign in collaboration with organisations working with LGBTQ questions. When they asked Make it last if we wanted to help create the campaign we didn’t have to think twice.
The campaign #KissingIsCaring allows festivalgoers to help spread the love and fight the fight for every human’s equal rights. By visiting GodEl’s photo booth, located next to the Flamingo stage at the festival area, visitors can show their support by taking a kiss pic with a friend. At the same time, they get to choose an organization that work with LGBTQ rights—Action Aid, Human Rights Watch or RFSL—that they want GodEl to give 250 SEK to. During the #KissingIsCaring campaign, that lasts from Thursday to Saturday, GodEl is giving away a total of 500,000 SEK to these selected organizations. This is made possible by the fact that GodEl is owned by a foundation, GoodCause, which means there are no private profit interests. All of GodEl’s surplus is given to good cause and charity organizations.

Over the years, Way Out West has worked to become more sustainable through various conscious efforts like turning the entire festival vegetarian, boycotting milk and switching to organic beer and merchandise. This year, they take a stand for human rights by collaborating with West Pride to get the festival LGBTQ certified.

We really hope to see you at GodEl’s kiss cam photo booth this week on August 10-12. Help us spread the love and kiss because you care too. We know you do!

Check out @godelisverige on Instagram and see love spread through the #KissingIsCaring hashtag.

This is a collaboration with GodEl. 

Photography
Adam Klingeteg


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