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Brand to Watch: Linea Germania

Posted in Style
by adakallgren on 5 July, 2017

What says summer holiday wardrobe more than a silk scarf? It’s the perfect marriage between bohemia and jet set; cultural capital and cash. The cult accessory has grown to become the unrivalled summer accessory staple, via Hermès’ Riviera-frequenting turbans and artist-printed scarves. As Hermès is taking their iconic silk scarves out of the runway spotlight in favour of more fashion-conforming design efforts, it is refreshing to see younger brands popping up, making the decade-spanning trimming relevant again.
Linea Germania, a design studio focusing on a variety of scarves, socks and home goods, is a prime example. With a fondness for textile design, founder Mengly Germania Hernandez makes all the patterns for her silk scarves – often drawn by hand – herself. Inspired by the bold and innate sense of style of her grandmother, Hernandez’ instinctive experimentation with colour and simplicity is what brings her expressive designs to life.
In a team-up with Solange Knowles and her online shop Saint Heron that celebrates diversity, the designer was recently commissioned to create a textile print paying homage to the power, beauty and figure of femininity – resulting in the “pussy power towel”. Now this is how to keep textile design relevant and cult pieces up-to-date! Hermès, take note.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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