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Brand to Watch: By SP

Posted in Style
by adakallgren on 28 June, 2017

If statement jewellery is not your call, you may find yourself overlooked this season. Fashion’s accessory move from barely-there sterling silver chains and stack rings to boldly coloured 1980s bling was abrupt, leaving us longing for something in-between. Luckily, we found the answer in sustainably sound By SP – a collection of silver jewellery using a combination of cast, hand-made, found and component pieces.
With an aesthetic nodding to 1960s Danish jewellery design, the brand is influenced by interior design and objects, with founder Sadie Perry being a self-proclaimed vintage jewellery lover. The linear modernist forms have marks of the maker’s hands and tools on the (largely recycled) silver, making each piece slightly irregular – a finish celebrating the beauty of craft and hand-made production.
Mirroring the unretouched sentiment in fashion and beauty, Perry’s “imperfections” are there to add character – embracing differences and uniqueness – as according to the designer “it doesn’t have to be militantly the same and flawless to be beautiful”. The oversized symmetrical and whimsical shapes are toned down by a subtle colour palette of metals and natural wood, making By SP’s jewellery versatile with just the right amount of retro hints. The best statement jewellery à la Eighties is to be found in the vintage section, anyway.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.

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