Tid kvar —

Högsta bud —

Brand to Watch: Nejicommu

Posted in Style
by adakallgren on 14 June, 2017

Some say the worthiest fashion investment; some call it obsolete. Mobile phones may rarely be too out of reach and perfectly functional for time-checking, but the wrist watch has stood the test of time. Whereas designer watches to date more often than not have allied with old school bling, a new wave of designers have emerged and ruthlessly stripped down the wrist timepiece to the bare minimum.
Freed from shiny metals, even numbers and hour marks, Nejicommu’s watch design is a case in point. Based in Paris and Tokyo, the Japanese-born label sports limited edition watches with strong attention to conscious detail. From sewing the straps to fitting hands with the movement, founder Sayuri Fujii makes the watches by hand in their entirety in-between her two studios.
Adding to the simple, energy-saving machinery Fujii operates, the vegetable-tanned leathers used for the straps are locally sourced in Japan and recyclable without the need for toxins or excessive energy. Possibly coloured by the thriving minimalist era for jewellery, we are happy to see watch brands like Nejicommu taking the considered route to keep up with the times.

Image borrowed from Nejicommu.


Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.

No Comments

Related reading

Style — 23 March, 2018

All About the Global Change Award and Why It's a Game Changer

Global Change Award winner Crop-A-Porter wants to help the fashion industry get over its cotton addiction.

Style — 22 March, 2018

Brand to Watch: Supernature

Benedicte Lux makes one-of-a-kind loungewear using fine artisanal materials that she hand-dyes using food waste.

Style — 17 March, 2018

12 Perfect Pieces to Pack for Your Next Vacation

We're doing some imaginary packing with pieces from our favorite conscious brands.

Style — 16 March, 2018

The Spring Fashion Auction is Now Live at Bukowskis

Swedish auction house Bukowskis is presenting a curated collection of exclusive vintage designer fashion from the early ‘60s and onwards.