Outdoor gear repurposed into everyday garments have quickly made its way into our favourite multi-brand retailers and hearts. Positioned somewhere in-between streetwear and mid-range luxury, Patagonia is the unrivalled poster child for sustainability in the thriving segment. For those not overly keen on the athletic “urban” look, we found a convincing alternative in Snow Peak, an outdoor-turned-apparel brand with a conceptual Japanese aesthetic.
Founded by Niigata-born mountaineer Yukio Yamai in the 1950’s as a line of eco-friendly climbing gear, fashion-schooled grand-daughter Lisa took over the creative steering wheel in 2014 and launched a line of urban-friendly apparel. Maintaining the nature-centric, innovation-led design ethos, Snow Peak Apparel makes comfortable and functional garments that transition perfectly between the indoors and outdoors; work and play. With strong stylistic references to the brand’s Japanese heritage, Snow Peak offers paired-back everyday garments appropriated to the life of the modern urban nomad – executed with the undisputed appeal of minimalist Japanese cool.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
A Conversation On Knitwear Innovation With UNIQLOs Yuki Katsuta
Yuki Katsuta, Global Head of Research and Design at Uniqlo, gives us hope for a better fashion future – lead by innovations like 3D printed knitwear.
Getting to Know Mother of Pearl and its Sustainability Oriented Creative Director Amy Powney
Amy Powney, creative director of ethically conscious London label Mother of Pearl, recently visited the Make it last office for a fun photo shoot and great conversation.
The Edit: Hit the Streets – the Conscious Way
Clashes of colors, textures and patterns – sequins on denim, neon yellow on plaid, recycled leather on wool – makes up a vibrant wardrobe for this fall and beyond.
Brand to Watch: Rafa
Eco luxury at its best: Rafa offers a fully vegan footwear line designed and handcrafted by artisans in Los Angeles.