Outdoor gear repurposed into everyday garments have quickly made its way into our favourite multi-brand retailers and hearts. Positioned somewhere in-between streetwear and mid-range luxury, Patagonia is the unrivalled poster child for sustainability in the thriving segment. For those not overly keen on the athletic “urban” look, we found a convincing alternative in Snow Peak, an outdoor-turned-apparel brand with a conceptual Japanese aesthetic.
Founded by Niigata-born mountaineer Yukio Yamai in the 1950’s as a line of eco-friendly climbing gear, fashion-schooled grand-daughter Lisa took over the creative steering wheel in 2014 and launched a line of urban-friendly apparel. Maintaining the nature-centric, innovation-led design ethos, Snow Peak Apparel makes comfortable and functional garments that transition perfectly between the indoors and outdoors; work and play. With strong stylistic references to the brand’s Japanese heritage, Snow Peak offers paired-back everyday garments appropriated to the life of the modern urban nomad – executed with the undisputed appeal of minimalist Japanese cool.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Made to Order
Amend is one of Emma's favorite brands at the moment.
White Cords in Three Ways – Part Two
Be creative with your existing wardrobe instead of getting new things all the time. Emma leads the way.
A Lifelong Commitment
Emma wants a lifelong commitment to her new wardrobe investments.
Brand to Watch: Anaak
Anaak aims to empower local craftspeople and preserve ancient textile techniques using ethical and sustainable practices.