Tid kvar —

Högsta bud —

Brand to Watch: Snow Peak Apparel

Posted in Style
by adakallgren on 7 June, 2017

Outdoor gear repurposed into everyday garments have quickly made its way into our favourite multi-brand retailers and hearts. Positioned somewhere in-between streetwear and mid-range luxury, Patagonia is the unrivalled poster child for sustainability in the thriving segment. For those not overly keen on the athletic “urban” look, we found a convincing alternative in Snow Peak, an outdoor-turned-apparel brand with a conceptual Japanese aesthetic.
Founded by Niigata-born mountaineer Yukio Yamai in the 1950’s as a line of eco-friendly climbing gear, fashion-schooled grand-daughter Lisa took over the creative steering wheel in 2014 and launched a line of urban-friendly apparel. Maintaining the nature-centric, innovation-led design ethos, Snow Peak Apparel makes comfortable and functional garments that transition perfectly between the indoors and outdoors; work and play. With strong stylistic references to the brand’s Japanese heritage, Snow Peak offers paired-back everyday garments appropriated to the life of the modern urban nomad – executed with the undisputed appeal of minimalist Japanese cool.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


No Comments

Related reading

Style — 15 January, 2018

Made to Order

Amend is one of Emma's favorite brands at the moment.

Style — 13 January, 2018

White Cords in Three Ways – Part Two

Be creative with your existing wardrobe instead of getting new things all the time. Emma leads the way.

Style — 11 January, 2018

A Lifelong Commitment

Emma wants a lifelong commitment to her new wardrobe investments.

Style — 10 January, 2018

Brand to Watch: Anaak

Anaak aims to empower local craftspeople and preserve ancient textile techniques using ethical and sustainable practices.