Outdoor gear repurposed into everyday garments have quickly made its way into our favourite multi-brand retailers and hearts. Positioned somewhere in-between streetwear and mid-range luxury, Patagonia is the unrivalled poster child for sustainability in the thriving segment. For those not overly keen on the athletic “urban” look, we found a convincing alternative in Snow Peak, an outdoor-turned-apparel brand with a conceptual Japanese aesthetic.
Founded by Niigata-born mountaineer Yukio Yamai in the 1950’s as a line of eco-friendly climbing gear, fashion-schooled grand-daughter Lisa took over the creative steering wheel in 2014 and launched a line of urban-friendly apparel. Maintaining the nature-centric, innovation-led design ethos, Snow Peak Apparel makes comfortable and functional garments that transition perfectly between the indoors and outdoors; work and play. With strong stylistic references to the brand’s Japanese heritage, Snow Peak offers paired-back everyday garments appropriated to the life of the modern urban nomad – executed with the undisputed appeal of minimalist Japanese cool.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
New Investors to Take the Bite Studios Brand Next-Level
Nudie Jeans is becoming a minority investor in Bite Studios, making the future of sustainable fashion even brighter.
Wedding Special: Conscious Brides, Look Here!
Getting married? We've selected 20 wedding-perfect pieces with multi-use potential for the conscious and contemporary bride.
Fashion News: Weekday Launches 100% Recycled Denim Collection
Weekday's low-impact denim collection is made from 100% recycled cotton and polyester. We've got the details.
Brand to Watch: Skall Studio
We take a closer look at Skall Studio – a sustainably run fashion label designed by Danish sister duo Julie and Marie Skall.