Tid kvar —

Högsta bud —

Brand to Watch: Snow Peak Apparel

Posted in Style
by adakallgren on 7 June, 2017

Outdoor gear repurposed into everyday garments have quickly made its way into our favourite multi-brand retailers and hearts. Positioned somewhere in-between streetwear and mid-range luxury, Patagonia is the unrivalled poster child for sustainability in the thriving segment. For those not overly keen on the athletic “urban” look, we found a convincing alternative in Snow Peak, an outdoor-turned-apparel brand with a conceptual Japanese aesthetic.
Founded by Niigata-born mountaineer Yukio Yamai in the 1950’s as a line of eco-friendly climbing gear, fashion-schooled grand-daughter Lisa took over the creative steering wheel in 2014 and launched a line of urban-friendly apparel. Maintaining the nature-centric, innovation-led design ethos, Snow Peak Apparel makes comfortable and functional garments that transition perfectly between the indoors and outdoors; work and play. With strong stylistic references to the brand’s Japanese heritage, Snow Peak offers paired-back everyday garments appropriated to the life of the modern urban nomad – executed with the undisputed appeal of minimalist Japanese cool.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


No Comments

Related reading

Style — 13 December, 2018

Advocating Pre-Loved Fashion Together With Bukowskis

Auction house Bukowskis asked us to share the Godspell of 'pre-owned fashion' and curate a selection of our favorite vintage pieces.

Style — 12 December, 2018

Brand to Watch: Louis Abel

Discover Swedish label Louis Abel’s recycled silver jewelry and join us in obsessing over their Mother Earth collection.

Style — 11 December, 2018

Editor’s Pick: Denim for Days

We're always opting for denim that's responsibly made from organic or deadstock fabrics. Here are some such pieces we hope you will like.

Style — 7 December, 2018

Remake’s Atelier Made Pieces Enable a Better Future for All

We talk to Remake – a redesign brand by Stockholms Stadsmission working for social and environmental change.