Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Betty Norling, a fashion student at the Royal Danish Academy of Fine Arts, Architecture, Design and Conservation in Copenhagen, has invented a “textile” out of chipboard. She wrote me a couple of weeks ago about alternative textile production since she’d just had a course where they examined different materials. She had chosen to work with particle boards; partly because of it’s non-existence in fashion, but also since it’s cheap to produce and environmentally residual. In short you can say she’ve replaced conventional, toxic glue with natural binders, not concealing the chip but using it to it’s advantage.

I just had to ask her more about it!

 

How did you get the idea for your project?
– I came up with the idea as I experimented with different materials for a school project. The material I choose is not really one that’s considered “normal” in fashion, but I really wanted to challenge myself and learn something new, and that’s how I decided on chipboard.

What’s it like to work with wood as a “textile”?
– I won’t deny it’s hard. I’ve done a lot of tests with different kinds of binders for the sawdust, and the major challenge is to find a natural “latex”. So, if I get the chance to work on this a bit more, there’s every possibility I’ll get a really exciting and environment friendly product.

Where did you find the inspiration to work with wood?
– Choosing a residual material, like sawdust, was a given because there’s already so much of it going to waste. Also, I saw it as a part of the challenge to pick something that doesn’t really fit into fashion historically.

What’s your favorite thing about this new material?
– That people tends to get really interested in the material; some want to touch it, some get disgusted by it and some think it’s really funny.

Who would be your dream person to wear your design?
– Robyn! She has such a strong identity and so much talent. I’ve admired her ever since I was a kid.

Fashion: Betty Norling
Pic: Angela Blumen
Mua: Marie Intile
Model: Julie Alberte (Le Management)


As it is Mother’s Day in Sweden today (May 28), Motherhood is launching an auction of photos taken by the photographer Marcus Ohlsson, to collect money for the organization Every Mother Counts, which helps pregnant women in low-income countries get care during their pregnancies, and help for a safe delivery. Three of the images portrait my belly just a week before Dylan arrived.

All the profit is donated to Every Mother Counts. The woman behind the organisation is model Christy Burlington. She wants to give the world’s women a safe pregnancy and childbirth by raising funds to support international care programs for women in low-income countries.

See all the prints and place a bid here!


Amber might be the perfect color for Dylan right now.

Here’s the thing: I love to dress Dylan in crispy bright naturals such as white, beige and pale blue. But lately, I’ve had a change of heart. Not for esthetic reasons—no, I still love to see Dylan in a sheer white linen shirt—but for practical reasons. Since he turned 9 months, his clothes are facing a tougher reality where these orange stains are starting to appear everywhere. And since I rather not spend the little free time I’ve got in the laundry room, I’ve come to the conclusion that I’ll just have to start buying all his clothes in the same colors as the stains: orange.

So, in order to see the matter in a different light, and since I’m not too fond of this color, I did some research on what the color “means”. Here are some upsides to orange:

The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
Orange relates to ‘gut reaction’ or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow.

The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use.
Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.”

In other words, a life where orange is your accent color will give you energy and happiness, and also helps you see life from the bright side. Not too shabby, ey?


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First off, I’d like to raise my glass to all the incredible mothers out there. Girls really do run the world—just like B, the soon-to-be mother of three, once stated. On Sunday it’s my first Mother’s Day, and so I’ve listed three things that becoming a mother has meant to me.

One: I now feel like I see the bigger picture in life. I know this sounds totally cliché, BUT, now I tend to focus only on the important stuff when it comes to our everyday life. I still have meltdowns, of course, but the path ahead is clearer than ever before.

Two: One thing that keeps hitting me is the fact that I pre baby thought I was SO busy. And now I wonder what the heck I did with all my spare time? In the two hours that Dylan takes his mid day nap, I get a whole day’s work done.

Three: I never thought I could love someone this much—this little boy is my everything.

The perfect mother day gift: Necklace “women unite”, Drakenberg Sjölin.


One Step Closer to My Dream Garden

Posted in Life
by Emma Elwin on 20 May, 2017

This is the first time in my life that I’ve successfully grown vegetables without killing the plant on the third day. Let me introduce my first homegrown cucumber! To be fair, cucumber is a very easy plant that’s satisfied by a splash of water everyday and not much else.

Since I yet haven’t killed our lemon tree or tomato plant and successfully grew a cucumber, I feel I’m ready to start planning my dream garden. I want to plant strawberries, two apple trees and a small potato field. First off, I’m making a little herb garden outside of our kitchen.

What else should I have in my garden?


Colorful Details

Posted in Fashion
by Emma Elwin on 19 May, 2017

I usually don’t use that much color when I dress myself, but these are two of my favorite things to wear. I got the loafers six years ago in a second hand shop on Brick lane, and the bracelet comes from Childhood. I think everyone should have one in their accessories collection.


Tôteme is a Swedish brand founded in New York by married couple Elin Kling and Karl Lindman, and let me tell you—I could easily fill up my entire closet with their timeless designs. Now, they’re opening up a new design studio/showroom in the same building as our office!
I find the idea of the design team meeting the customers and getting instant feedback inspiring in more than one way: The customer will get a glimpse of the work process, while the staff will be able to integrate with and get to know the women who shop there.
The large mirror fitting room is covered with Elin Kling’s own mood boards and accessories, placed there to inspire the styling of the garments in the collection. To complement the fashion, they’ve also furnished the room with timeless design pieces that are equally inspiring. Or what do you think?


Organic Satin Blush

Posted in Beauty
by Emma Elwin on 17 May, 2017

I’m really exited to try the new organic beauty line from Estelle & Thild. So far, I’ve tried this blush, and I must say I love the color and feel of it. If you’re looking for some new organic beauty products, I can highly recommend these!


Ask Me Anything!

Posted in Life
by Emma Elwin on 16 May, 2017

Sofa, Blocket. Sofa cover, Bemz. Rug, Lauritz. Blanket, Åhléns.

Do you have any questions about sustainable fashion, food, organic beauty, baby stuff or maybe my favorite spots to find interior design second hand? Basically, ask anything you can think of. Fire away!


The Sandal Update

Posted in Fashion
by Emma Elwin on 15 May, 2017

Sandals, ATP atelier.

These are the perfect timeless sandals for summer! They look just as good on as standing in my window. I’d love to wear them in a simpel look with skinny blue jeans and a white shirt.


I have invested in two new thing for my bathroom cabinet—both organic, of course. The first is Tan in a bottle form Maria Åkerkrans. I tried it two days ago and LOVE the natural looking result. The other is the All you need is me intensive cream by True Organic, for my dry lips and hands. Works like magic!


A Slow Paced Weekend, Please!

Posted in Life
by Emma Elwin on 13 May, 2017

This weekend, I’m going to try and take it easy, and just spend some time with a book and a cup of coffee. The book I have in mind is called “Badskumt” and is about toxins in beauty products. I’m promised horrible but exiting reading!


Wacay Knows Vacation Style

Posted in Outfits
by Emma Elwin on 12 May, 2017

Top, Wacay. Jeans, Vintage.

A few weeks back I styled the lookbook for a new brand to watch called Wacay. They make high quality, timeless pieces and their summer collection is pretty much everything I’d like to wear on our holiday in Biarritz. Is this top not just perfect for the French côté mer?


I love Blocket! Last Friday I found this day bed from Børge Mogensen there, and at a really good price. It doesn’t have the exact same fabric as the one in the picture, but it’s just as nice. Ours is checked in brown and black and looks really similar to the sofa we have in our country house from the early ’70s. There are a few more details I’d like to add in our downstairs living room before I show it to you here on Make it last, so stay tuned!


Grandpa came to us with an idea we couldn’t resist—to let us into their storeroom in Stockholm and have us browse their entire archive of previous collections from the designer brands that they represent.

We obviously couldn’t say no to this. And we ended up staying for quite a while… What we found? Timeless pieces with that modern sensibility that defines the sleek and minimalist Scandi-style that we love. We teamed up with our friends Adrian and Helin to portray the clothes, see the story here! And buy the clothes here.


Endless Summer Inspiration

Posted in Outfits
by Emma Elwin on 10 May, 2017

Sweater, Wood wood. Dress, Michael Kors/Vestiaire collective. Shoes, Beyond retro/Brick Lane. Sunglasses, Rayban. Bracelet, Childhood.

The past few months, I’ve been wearing whatever is closest to my bed. But now, all of a sudden, I feel like actually putting together a proper look! Why is it that when summer is around the corner, I always feel inspired when getting dressed in the morning?

This dress is my favorite second hand find this spring, and I’ve already thought of at least five more ways to wear it this spring and summer. Let’s hope I’ll come up with two more before summer is over.


After moving from the city I’ve found myself becoming more and more curious about house constructions. I read about a company, Trivselhus, that just got all their houses Swan branded (Svanenmärkta). These houses guarantee a healthy living environment, are chemical-free and durable. They have low energy usage and a quality-assured construction process.
The Swan branding was “born” in 1989 (the same year as me). The Nordic Council of Ministers launched this Nordic Ecolabel to help consumers make better choices, considering the environment.

Since I think the house in the picture might just be my dream home, I really wanted to ask Pernilla Enkler, durability manager of Trivselhus and Movehome, a few questions:

Do you only work with natural materials, and if not—what would the percentage of natural materials in a house be? 

– We build wooden houses. This means that the basic structure consists mostly of Swedish pine wood. Unfortunately, I cannot give you an exact percentage, but if I guess, I’d say that 80 percent of our construction consists of natural materials. The plate is molded and the insulation consists of mineral wool.

What materials have you chosen to exclude?

– We currently use only Swedish works. For example, we have chosen not to sell houses with Siberian wood and materials that may in any way be harmful to health.

 What is usually the biggest environmental peak when it comes to house building?

– You can see this in so many different ways. The wood in the construction can be an environmental boar depending on how it is planted and blown. Traceability is important throughout the chain. For us it is important that most of the wood in our houses is labeled and traceability-certified. Building boards, sealants and colors may contain chemicals that are harmful to health. The trolley to the patio is often pressure impregnated with heavy metals. In addition to that, it is of course important to review the source of energy you choose when building your house. The biggest environmental impact starts as you move into the house and is affected by how you choose to live there.


A T-Shirt With a History

Posted in Outfits
by Emma Elwin on 6 May, 2017

T-shirt and jeans, Second hand.

This t-shirt might be the best t-shirt I’ve ever bought. I got it second hand, of corse, and I love to make up different stories about how it came to be. When I ask myself “who were the people of the Conley fishing team” my mind just goes berserk! That’s one of the many things I love about buying things second hand—they have a history.


One of the things I’m really looking forward to is the organic nail bar that the lovely ladies of Nailz.did are setting up on the Make it last flea market we are hosting this weekend! If you join us on Sunday you can get your nails done for free. The Kure Bazaar nail polish they use is non toxic, and 85% of the ingredients are of natural origin. It’s the only nail polish I use myself!


T-shirt, Adynm atelier. Trousers, Boob. Shoes and sunglasses, Céline.
The trousers I design for Boob are finally back in stock! I’ve been living in mine since I got them two months ago. Today, I’m paring them with a white t-shirt, loafers and my favorite pair of shades.

On Boob’s Instagram you can win a look from the collection, click here to compete!


These are some things I’ll be selling on Sunday.

It’s finally time for the spring 2017 edition of Make it last’s Fashion Flea Market! See you on Sunday 7 May at A house, Östermalmsgatan 26A. Doors open at 12 pm and close at 4 pm. I’ve gathered some old favorites that I love, but don’t have any room to keep, that I’ll be selling on Sunday.

We’ve invited Stockholm’s fashion veterans—some are joining us for the first time—to clear out their closets, selling Swedish and international fashion at bargain prices! We’ve also invited eleven of our favorite brands to contribute with clothes and accessories that will all be sold for the benefit of Kvinnocenter Tensta-Hjulsta.

Hope to see you all there! Attend the event here.


This is the third time in a weeks time I’m wearing this outfit—might be some kind of record. At first, I thought I was just repeating the look out of laziness, but now I’m realizing it’s just a way to save time. Anyone who recognize this behavior?

Shoes, The row.


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