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Emma Elwin

Notes from a Swedish stylist


Tôteme is a Swedish brand founded in New York by married couple Elin Kling and Karl Lindman, and let me tell you—I could easily fill up my entire closet with their timeless designs. Now, they’re opening up a new design studio/showroom in the same building as our office!
I find the idea of the design team meeting the customers and getting instant feedback inspiring in more than one way: The customer will get a glimpse of the work process, while the staff will be able to integrate with and get to know the women who shop there.
The large mirror fitting room is covered with Elin Kling’s own mood boards and accessories, placed there to inspire the styling of the garments in the collection. To complement the fashion, they’ve also furnished the room with timeless design pieces that are equally inspiring. Or what do you think?


1 Comment

Sofi Larsson: Sa fint! Har Elin och Karl flyttat tillbaka till Stockholm?
May 19, 2017

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