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Brand to Watch: fern fans

Posted in Style
by adakallgren on 17 May, 2017

Just in time for summer, Fern fans are championing the modern relevance of the fashion fan. Launched this spring, the brand is the brainchild of fashion PR Daisy Hoppen and Danish textile designer Amanda Borberg—two long-time fan users on a quest to bring the playful and practical accessory back in a contemporary way.
Hoppen’s personal collection of antique and vintage fans influenced the range, alongside the fashion item’s deep-rooted place within costume history and the intriguing practices and mannerisms of using it, dating back to sixth century Japan. More elegant and practical than flamboyant and fancy dress, fern fans come in simple solid, gradient, floral or stripe patterns on a classic Birchwood fan construction base. In line with the accessory’s traditional appeal, the fans are made in a fourth-generation Valencia factory where Borberg’s designs are hand-painted and the wood for the base is hand-carved.
Hoppen and Borberg are optimistic about the relevance of the fan, describing it as practical, sturdy and easy to carry—and the perfect conversation piece at dinner parties. More than just elevating a look, the modern fan is charming and fun rather than an eccentric status symbol. As temperatures rise, maybe it’s time to swap the floppy piece of paper and loud motorised hand-held fan for Fern’s considered alternative.

 

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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