Mia Seipel: “We need to make a change for a better future, now”
For our babies, organic and toxic free clothing is a given—but what about the moms? In the world of sustainably produced fashion, someone should care for the mothers too. Mia Seipel, founder of Boob, does.
“At Boob, we make clothes for moms. With every garment we make, we strive to incorporate as many smart functions for pregnancy and nursing as possible. We never add a new product to Boob’s clothing line unless it serves a purpose. Once we have developed a garment that meets these criteria, we produce it responsibly out of sustainable materials, and we make sure that it is certified according to STANDARD 100 by OEKO-TEX®. We don’t hunt for the lowest price or the speediest delivery. Instead, we strive to build long-lasting relationships with producers that share our basic values about human rights and caring for the environment.
From the beginning the decision to run a sustainable business was a personal one. I grew up in the ‘70s on a family farm, something that definitely affected me. Besides a love for nature, this also gave me a concrete understanding of ‘what goes around comes around’, and that we have to take responsibility for our actions.
And with an audience that literally carries the future, it feels natural and even obvious to make our clothes with care for both people and the environment. Just as babies deserve to be clothed in and surrounded by the safest materials possible, we think moms, too, should feel secure knowing that the clothes they wear are produced ethically and without harmful chemicals.”
Read the full feature here!
12 Perfect Pieces to Pack for Your Next Vacation
We're doing some imaginary packing with pieces from our favorite conscious brands.
The Spring Fashion Auction is Now Live at Bukowskis
Swedish auction house Bukowskis is presenting a curated collection of exclusive vintage designer fashion from the early ‘60s and onwards.
Brand to Watch: ISA NOY
New fine jewelry brand ISA NOY offers unique, handcrafted pieces made to order.
Meet Jaya Karlsson Who Models in Our Latest Photo Series
We talk to Jaya Karlsson—Stockholm-based visual artist and mother of two—who we shot for Make it last a couple of weeks back.