Why Buy a Plastic Bag When You Can Borrow a Better One For Free?
Why buy when you can borrow? This is the question interior and fashion retailer Indiska is asking as they launch their new “Borrow Bag”—available in selected stores from June 1st.
There’s a new law in Sweden with the purpose to limit the use of plastic bags, so that by 2025 Swede’s won’t be using more than 40 plastic bags per person and year. This is opposed to the almost 200 plastic bags we use per person and year today. Multiply that by 10 million people, and you’ll obviously get an insane number. This new law also requires stores to inform costumers of the environmental impact of plastic bags and the advantages of reduced bag consumption, and there are many.
Hear this: The making of plastic bags is very energy consuming and a real threat to the environment. Littering is a huge problem, which also contributes to the dangerous spreading of micro plastics. As you know, plastics take a crazy amount of time to decompose, which makes it a big threat to both animals and the environment. Using less plastic bags will therefore reduce the risk of them ending up in nature.
So, at Indiska, they’ve been trying to reduce the consumption of plastic bags for some time now. Two years ago, they became frontrunners by being the first retailers to charge their costumers for plastic bags and donating the surplus profit to environmental organizations. Today, however, they’ve decided it’s time we all took this “plastic diet” a bit more seriously—2025 really isn’t that far away.
Starting now, customers will either be given the option of buying either an organic cotton bag or a plastic bag made out of sustainable materials such as oyster shells and recycled plastic bag. Or, and here’s the twist, they can borrow a bag to carry home their purchases.
The “Borrow Bag” is made out of organic cotton and the concept is simple: borrow it; use it; return it. The idea is to make us costumers more aware, and get us into a more sustainable mindset. By not choosing plastic, we contribute to the environment—if only in a small way—and maybe, hopefully, one thing will lead to another.
Plastic Bag Checklist:
– Don’t take/buy new plastic bags!
– Reuse the plastic bags you already have as many times as possible.
– Recycle the bags as plastic, so they can be made into something new.
– Get “proper” garbage bags for your home. Printing on plastic bags (as all stores do) is also super bad for the environment.
The Edit: Not So Basic
Stylist Mikaela Hållén shows off some sustainable spring basics and makes them look super extra.
Brand to Watch: De Smet
De Smet offers easy and accessible everyday clothing made by hand in New York City.
A Conversation About Sustainability and Entrepreneurship With BreeLayne Carter
L.A. based designer and environmentalist BreeLayne Carter talks to us about sustainable fashion and female entrepreneurship.
The Edit: Spring Essentials
Photographer Nina Holma and stylist Meja Taserud have (quite literally) patched together some timeless essentials in a new spring Edit.