Tid kvar —

Högsta bud —

In an industry driven by trends, obsessed with “the next thing”—is it possible that sustainability could be just that? Filippa K Circle asked Swedish fashion doctor, Philip Warkander, to help us see the synergies of fashion and sustainability—can the two co-exist?

“Almost ten years ago, I began working as a PhD Candidate in Fashion Studies. At that time, an interest in sustainability wasn’t considered very fashionable by most scholars in the field. I remember the amusement some scholars expressed when faced with questions regarding sustainability: Naturally, it was considered important but at the same time people found the topic immensely boring. Underlying this reaction was the notion that fashion was vibrant and aesthetically interesting while sustainability on the other hand was drab, depressing and had a lot to do with how many times a garments should be washed and at what temperatures. Again: important, but boring.

Today, the distinction between fashion and sustainability has—thankfully—been recognized as a false dichotomy, not just among scholars working with fashion but also within the industry as a whole. To think that fashion would lose its allure if it were also sustainable is a complete misunderstanding. In fact, I would argue that it is the exact opposite. Caring about and working for a more sustainable fashion is not about lifestyle choices but about the very possibility of life itself. If we don’t facilitate this change, society as we know it will be over. However, even though this insight is more or less common knowledge today, few people seem willing to actually act on it.”

Read the full story here!

Photo borrowed from @tomasfalmer

 

This is an extracted paragraph from a Letter featured at Filippa K Circle


No Comments

Related reading

Style — 21 February, 2020

Check Out (and Bid On!) Some of GANT's Most Precious Vintage Pieces

As a first step in GANT’s newly launched sustainability initiative, The 7 Rules By GANT, the brand auctions out some collector’s pieces from decades back. Want them in your wardrobe?

Style — 20 February, 2020

Textile Innovation: Soon You Can Be the First to Wear Circulose

With Re:newcell’s Circulose fiber, fashion recycling has taken a giant leap forward. This March, you’ll find the new material in H&M stores worldwide.

Style — 17 February, 2020

What House of Dagmar Realized After Measuring Their Footprint for Three Years

For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.

Style — 13 February, 2020

Editor’s Pick: Be Your Own Valentine

It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.