How Sustainable Is the H&M Conscious Exclusive Collection?
H&M Conscious Exclusive is launching today, May 20, so we thought we'd take a closer look at the sustainable factor of the collection.
However, let’s remind ourselves a bit about what actually makes this collection sustainable and therefor, in our minds, interesting. First of all: Recycled polyester. Well, polyester is basically made from plastic—like actual plastic (PET) bottles. That’s why it’s kind of a great and easy material to recycle. Melt it down, make a thread and there you go. Being an oil-based (petroleum) material does not make it super-sustainable to begin with though, but if you can “rescue” plastic waste from becoming landfill by turning in to something beautiful, and wearable, we’d say it’s a very good thing!
And on that note: In this collection, there’s also a certain polyester used called Bionic, which is made entirely out of recycled shoreline waste. This means they (whoever these amazing people are) have removed some of the crap that’s been floating around in our oceans—endangering the entire eco system—and made use out of it. Isn’t it great that you actually can do that?
Then there’s the Tencel, which is basically another word for Lyocell. The Tencel H&M uses comes from FSC-certified eucalyptus and bamboo. What’s good about it is that these plants grow quickly and require little water and few pesticides. So, in other words, a much better option than cotton—organic or other—which really puts a strain on the world’s water resources. Actually, there doesn’t seem to be any cotton in this collection at all!
H&M has also worked with organic silk, in which they say “guarantees that the trees the worms live in are organic, mening grown in an environmentally friendly way using natural and sustainable farming techniques”. For accessories, there’s also recycled glass and plastic, and the fragrances (new thing!) are made from organic oils.
We must say it seems like they really made some conscious choices when picking out the materials for this collection. Wearing a dress made out of shoreline plastic waste would be our honor. However, let’s not forget to think twice before buying anything new, and to always take good care of our garments and sell or give them away when we’re tired of them!
Brand to Watch: BITE STUDIOS
Swedish/British fashion brand BITE STUDIOS believe that sustainability is the new luxury.
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