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Brand to watch: e.a.seawear

Posted in Buy less, choose well, Fashion
by adakallgren on 19 April, 2017

The SS17 ready to wear shows saw several designers dive into swimwear. Stella McCartney and Alexander Wang, for example, both paired trench coats with swimsuits or bikini tops to little sartorial protest. Styling aside, brands have come to take an increasingly experimental approach towards swimwear. Just as for ready-to-wear, footwear and couture, innovation is the new buzzword and, at times, sustainability too.

One brand that has taken both artisan craft and future technology into their swimsuit foray is e.a.seawear. Founded by costume designer Eva Swoboda and communication designer Anna Berger, the brand produces crocheted and knitted bikinis suitable for swimming. Anna’s mother’s home-knitted bikini, crafted with the help of instructions from a vintage women’s magazine, sparkled the idea. Having secured a group of craft-loving immigrants and elderly women as their workforce, the Berlin-based label developed a knitting-friendly polyester thread together with a German textile technology institute, and so the ’60s-inspired, slow fashion bikini went into production.

Infuse it with a dash of Wool and the Gang, and perhaps we could all soon be sporting bespoke beachwear (on or off shore)?

 

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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