The SS17 ready to wear shows saw several designers dive into swimwear. Stella McCartney and Alexander Wang, for example, both paired trench coats with swimsuits or bikini tops to little sartorial protest. Styling aside, brands have come to take an increasingly experimental approach towards swimwear. Just as for ready-to-wear, footwear and couture, innovation is the new buzzword and, at times, sustainability too.
One brand that has taken both artisan craft and future technology into their swimsuit foray is e.a.seawear. Founded by costume designer Eva Swoboda and communication designer Anna Berger, the brand produces crocheted and knitted bikinis suitable for swimming. Anna’s mother’s home-knitted bikini, crafted with the help of instructions from a vintage women’s magazine, sparkled the idea. Having secured a group of craft-loving immigrants and elderly women as their workforce, the Berlin-based label developed a knitting-friendly polyester thread together with a German textile technology institute, and so the ’60s-inspired, slow fashion bikini went into production.
Infuse it with a dash of Wool and the Gang, and perhaps we could all soon be sporting bespoke beachwear (on or off shore)?
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Don’t miss Make it last’s pop-up flea market later this week!
We'll set up shop at The Stockholm Act on Thursday and Friday, hope to see you there.
Timeless in Tôteme
See the first image of Emma's french wedding look!
Learn How To Extend the Lifetime of Your Wardrobe
During The Stockholm Act festival, Electrolux, Houdini and Make it last invite you to a Care & Repair event and Fashion Flea Market.
BRAND TO WATCH: sat-su-ma
Informed by plant biology, sat-su-ma brings a new dimension to “florals for spring”.