The SS17 ready to wear shows saw several designers dive into swimwear. Stella McCartney and Alexander Wang, for example, both paired trench coats with swimsuits or bikini tops to little sartorial protest. Styling aside, brands have come to take an increasingly experimental approach towards swimwear. Just as for ready-to-wear, footwear and couture, innovation is the new buzzword and, at times, sustainability too.
One brand that has taken both artisan craft and future technology into their swimsuit foray is e.a.seawear. Founded by costume designer Eva Swoboda and communication designer Anna Berger, the brand produces crocheted and knitted bikinis suitable for swimming. Anna’s mother’s home-knitted bikini, crafted with the help of instructions from a vintage women’s magazine, sparkled the idea. Having secured a group of craft-loving immigrants and elderly women as their workforce, the Berlin-based label developed a knitting-friendly polyester thread together with a German textile technology institute, and so the ’60s-inspired, slow fashion bikini went into production.
Infuse it with a dash of Wool and the Gang, and perhaps we could all soon be sporting bespoke beachwear (on or off shore)?
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Emma Reveals: This Is How to Create Your Smart Wardrobe
For the past years, our co-founder Emma Elwin put a lot of effort into trying to perfect her wardrobe. She wants it timeless, anxiety-free and made to last.
Get Your Pair Of Sustainable Running Shoes Now
There are more sustainable options than ever - check out these three!
By Malene Birger Made with Care – Here’s How We Wear It
Made With Care is By Malene Birger’s first fully sustainable capsule collection. Make it last's Emma Elwin shows you how to wear it.
BITE Studios Widens Reach via Net-a-Porter
As part of the Net-a-Porter mentorship program The Vanguard, Swedish-British BITE Studios is highlighted as "a small label with great potential in the luxury fashion sector".