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Brand to watch: HaaT

Posted in Buy less, choose well, Fashion
by adakallgren on 12 April, 2017

As fashion groups expand their brand umbrellas and take up larger shares of the market, we were curious to browse the rare conscious brands that have opted in to be part of a larger corporation. Amongst our top finds there’s Issey Miyake Inc.’s artisan label HaaT, founded by former employee Makiko Minagawa. After four decades working as Miyake’s textile designer, Minagawa decided it was time to explore the boundaries of textile design on her own, and so the brand—with the aim to preserve traditional Japanese craftsmanship—was born.

Uniting heritage techniques with modern manufacturing, HaaT’s operation is thoroughly considered, with the artisan makers and the longevity of the garments at its core. For SS17, the brand is launching a series of pieces made in India, where traditional Indian craftsmanship has been applied to Japanese design concepts. The result is just as cool as it sounds, with Japanese-like simple, structured silhouettes made from unexpected materials and crafted with advanced Indian decoration techniques. Miyake-approved all along.

Check out the full collection here!

 

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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