Tid kvar —

Högsta bud —

Brand to watch: HaaT

Posted in Fashion
by adakallgren on 12 April, 2017

As fashion groups expand their brand umbrellas and take up larger shares of the market, we were curious to browse the rare conscious brands that have opted in to be part of a larger corporation. Amongst our top finds there’s Issey Miyake Inc.’s artisan label HaaT, founded by former employee Makiko Minagawa. After four decades working as Miyake’s textile designer, Minagawa decided it was time to explore the boundaries of textile design on her own, and so the brand—with the aim to preserve traditional Japanese craftsmanship—was born.

Uniting heritage techniques with modern manufacturing, HaaT’s operation is thoroughly considered, with the artisan makers and the longevity of the garments at its core. For SS17, the brand is launching a series of pieces made in India, where traditional Indian craftsmanship has been applied to Japanese design concepts. The result is just as cool as it sounds, with Japanese-like simple, structured silhouettes made from unexpected materials and crafted with advanced Indian decoration techniques. Miyake-approved all along.

Check out the full collection here!

 

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


No Comments

Related reading

Fashion — 24 May, 2017

BRAND TO WATCH: LUNA DEL PINAL

LUNA DEL PINAL makes waves through ancient weaving.

Fashion — 19 May, 2017

10 Shopping Bags to Use Instead of Ordinary Plastic

Wondering how to cope in these new times of no plastic bags? Here are 10 suggestions!

Fashion — 19 May, 2017

Colorful Details

Do you think of Emma as a woman of all-neutral colors? Think again!

Fashion — 16 May, 2017

The Edits: All Dressed Up

Here's five sustainable looks we'd like to wear for early summer nights!