Annie Gullingsrud: “Achieving sustainable fashion means a full-on system change”
Fashion brands need to have access to new solutions, especially when it comes to materials, in order to become more sustainable. Annie Gullingsrud of Cradle to Cradle has made it her mission to enable this. Filippa K Circle asked her to share her vision for a circular fashion future.
“At Fashion Positive, we know that achieving sustainable fashion means a full-on system change. We need to shift the desire to create and express ourselves through clothing, take it out of the current, linear fashion economy and into a circular one.
Linear fashion is fashion that is grown or extracted, woven, dyed, cut and sewn without regard for harmful externalities like excessive resource extraction, pollution or social fairness. Linear fashion is purchased, worn and disposed of as waste in landfills. Circular fashion, on the other hand, is fashion intelligently designed and made from healthy and reusable materials, in ways that positively impact people and planet. After circular fashion has been used, it is remade and used again. There is no such thing as waste in circular fashion.
Healthy and reusable material inputs are key enablers of a systemic shift towards circular fashion. And as of right now, there aren’t many circular fashion materials in the world. That’s why at Fashion Positive, our work is singularly focused on developing and providing access to verified circular fashion materials.”
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