Rachel Van Metre Kibbe: “I’ve been waving the flag to mainstream media since 2012”
When will mainstream media stop reporting so lightly on sustainable fashion, and start treating it as something truly desirable?
Helpsy founder, Rachel Van Metre Kibbe, has been trying to get their attention for years, knowing that it's not just Stella McCartney who designs with a conscious mind.
“The thing with the fashion industry, including fashion media, is that it is surprisingly cautious and conservative. It only really engages in things after they have been given significant approval. To get to that point, celebrities need to take interest. And to get there, lots of people have generally been involved behind the scenes for many, many years, working towards change. I have been waving the flag to mainstream media since 2012, to little significant mainstream media coverage.
When celebrities finally sort of appropriate the cause, for better or worse, they are the ones who get ‘heard’. It takes their voices, matched with the history of all our work, before the mainstream media suddenly takes a real interest—an annoyingly predictable game. However, as in all things, you have to work within the system to a certain extent.”
Read the full story here!
House of Dagmar is One of Eight Brands Shining Light on Sustainability with Zalando this Winter
The winter edition of Zalando's exclusive sustainable collection, put together in collaboration with eight European brands, launches today. Make it last talks to Sofia Wallenstam, co-founder of contributing brand House of Dagmar, about the brand's sustainability ambitions – and what we can except from the new Zalando collab.
Four Wardrobe Classics with Amie
Discover some perfect in-between season classics through the lens of photographer Jessica Sidenros.
Paid Collaboration: Reducing Waste While Making Something Unique
GANT continues its journey towards sustainability with a capsule collection of patchwork shirts made of leftover fabrics. Here’s how we style it.
Paid Collaboration: A Library of Filippa K Garments to Learn From and Enter The Future of Fashion With
At Filippa K Studio, pre-loved garments and claims from other Filippa K stores get new life, in different ways. We enter their world to learn more.