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Your hair can be the start of a more sustainable lifestyle. Join the #ChooseRAW and #LiveRAW movement!

What does it mean to #LiveRAW?

The #LiveRAW movement is a daily commitment to make the world to a better place by choosing a more sustainable lifestyle. Together with Make it last, Biolage R.A.W. encourage everyone to #ChooseRAW, for better hair and a better planet. For the Biolage R.A.W. hairdressers, #LiveRaw also means committing to a more sustainable in-salon practice, making professional hair care available to you—always.

Share your Biolage R.A.W. (or simply “raw”) moments via #LiveRAW and #ChooseRAW, and be a part of the sustainable community.


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