Loud logos and slogans have made a timely comeback to fashion. Compared to the logo-mania of the ’80s and ’90s, the aim today is less about status-seeking and more about self-expression—with an inescapable political twist. Dior and Stella aside, a conscious young champion of bold messaging to watch is London-based VON SONO. With charged capital letters at its core, the artisan label uses their compact collections as a means to “start a conversation and have a dialogue, as it is our world and our future.” Unwilling to remain quiet spectators of the troubled fashion game, the label’s unisex apparel is a shout-out to fairness, an uncompromised ethos which is reflected throughout their supply chain. “The world is changing and it will take a lot of speaking out to find harmony again”, voices VON SONO with their “ACTIVISM” catch phrase. This season, brands with sartorial messages like these will ultimately have the final say.
Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.
Brand to watch: RENLI SU
Like a blank canvas, Su's designs are stripped off a major narrative which is left to be weaved in by the wearer.
For this summer's holiday in France, Emma's found her perfect bag companion—and it's not just any bag.
Emma gives her best advise on how to shop more sustainably, and introduces her new favorit shoes for spring!
Brand to watch: HELENAMANZANO
In protest of the ruling fashion calendar, HELENAMANZANO's AW17 lookbook was staged against a fake fashion show setting.