Tid kvar —

Högsta bud —

Brand to Watch: Von Sono

Posted in Style
by adakallgren on 17 March, 2017

Loud logos and slogans have made a timely comeback to fashion. Compared to the logo-mania of the ’80s and ’90s, the aim today is less about status-seeking and more about self-expression—with an inescapable political twist. Dior and Stella aside, a conscious young champion of bold messaging to watch is London-based VON SONO. With charged capital letters at its core, the artisan label uses their compact collections as a means to “start a conversation and have a dialogue, as it is our world and our future.” Unwilling to remain quiet spectators of the troubled fashion game, the label’s unisex apparel is a shout-out to fairness, an uncompromised ethos which is reflected throughout their supply chain. “The world is changing and it will take a lot of speaking out to find harmony again”, voices VON SONO with their “ACTIVISM” catch phrase. This season, brands with sartorial messages like these will ultimately have the final say.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.

No Comments

Related reading

Style — 17 March, 2018

12 Perfect Pieces to Pack for Your Next Vacation

We're doing some imaginary packing with pieces from our favorite conscious brands.

Style — 16 March, 2018

The Spring Fashion Auction is Now Live at Bukowskis

Swedish auction house Bukowskis is presenting a curated collection of exclusive vintage designer fashion from the early ‘60s and onwards.

Style — 15 March, 2018

Brand to Watch: ISA NOY

New fine jewelry brand ISA NOY offers unique, handcrafted pieces made to order.

Style — 12 March, 2018

Meet Jaya Karlsson Who Models in Our Latest Photo Series

We talk to Jaya Karlsson—Stockholm-based visual artist and mother of two—who we shot for Make it last a couple of weeks back.