Tid kvar —

Högsta bud —

Brand to Watch: Von Sono

Posted in Style
by adakallgren on 17 March, 2017

Loud logos and slogans have made a timely comeback to fashion. Compared to the logo-mania of the ’80s and ’90s, the aim today is less about status-seeking and more about self-expression—with an inescapable political twist. Dior and Stella aside, a conscious young champion of bold messaging to watch is London-based VON SONO. With charged capital letters at its core, the artisan label uses their compact collections as a means to “start a conversation and have a dialogue, as it is our world and our future.” Unwilling to remain quiet spectators of the troubled fashion game, the label’s unisex apparel is a shout-out to fairness, an uncompromised ethos which is reflected throughout their supply chain. “The world is changing and it will take a lot of speaking out to find harmony again”, voices VON SONO with their “ACTIVISM” catch phrase. This season, brands with sartorial messages like these will ultimately have the final say.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


No Comments

Related reading

Style — 17 October, 2017

Old Fishing Nets and Carpet Fluff Becomes High Quality Hosiery

We talk to Linn and Nadja of Swedish Stockings about their new 20 denier pantyhose.

Style — 16 October, 2017

Editor's Letter by Lisa: Pre-Owned Is Also a Tricky Business

Pre-owned clothes are amazing, but the second hand industry is dealing with some challenges.

Style — 15 October, 2017

Vintage Chloé Coat

Emma's made a beautiful vintage find for next to nothing!

Style — 12 October, 2017

Sustainable Stockings

Even though Emma's never been a fan of wearing stockings, she's got a favorite pair for those times she must.