Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Each fragrance in the CLEAN Reserve collection is infused with sustainable ingredients. Several of the fragrances contain Ecocert materials and all of them are manufactured in a facility using 100% solar energy. The alcohol used is derived from corn and the incorporation of aloe to the formula adds a ”skin” feel when applied. The glass bottle is recyclable and the oak cap is made of wood from certified sustainably managed forests.

In other words, each CLEAN Reserve fragrance was created to remove the clutter, heaviness and complexity – so that all you’re left with is CLEAN.

Make it last lets some intriguing women wear their favorite scent from the collection, infuse it with individuality and tell us about their experiences.

What is your favorite smell? 
– When it comes to perfume I have always loved a sort of soapy smell, like a classic soap bar. But my favorite smell today is the neck of my baby.
Describe your relationship to perfume over your lifetime.
– Looking back I realize that I have always chosen a scent with a musk undertone. I have always liked to wear a light sent that still has a warm feel to it.
Tell us about a scent related memory that is precious to you. 
– When I was little my family and I would always spend our summers on a sailing boat. When we where sailing trough the archipelago we used this saltwater soap to wash the boat with. It had a woody citrus kind of scent and this to this day whenever I smell something similar it is like going back in time to those summer days at sea.
What does wearing a special scent mean to you today?
– Wearing a scent today is almost a bit ceremonial to me, I don’t wear perfume when I am home, which I am a lot right now as I’m on maternity leave, so putting in on to go out in the world feels symbolic, empowering. Almost like an armor.
How would you describe the CLEAN Reserve fragrance you’re wearing?  
– It is soft with a soapy flowery scent to it, it has a kind of salty sweetness to it that reminds me of summers at sea.
What does the CLEAN Reserve fragrance make you feel? 
– I feel happy, warm and empowered when I wear it.
What does this fragrance get you in the mood of doing? 
– It makes me feel like going to the southwest of France, walking in the sun in a white cotton dress!

Read more here.
In collaboration with CLEAN Reserve.


No Comments

Related reading

Beauty — 18 September, 2019

Emma Elwin Tries Skin Treat's New Face Care Range

Our co-founder Emma Elwin tries on the new face range from Skin Treat, with plant-derived sources and potent organic ingredients.

Beauty — 16 September, 2019

The Ultimate Guide to Natural and Eco-Friendly Oral Care

When was the last time you updated your oral care routine? Well, there's no time like the present!

Beauty — 20 August, 2019

Get Your Glow On With an Eco-Friendly Body Scrub

Save your tan, and the planet, while exfoliating responsibly with an all-natural and organic body scrub.

Beauty — 12 August, 2019

Cleaning Out Your Bathroom Cabinet? Here's The Ultimate Guide!

Back to routines after the summer? Emphasize the feeling of a new beginning by cleaning out your bathroom cabinet!