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Brand to watch: HELENAMANZANO

Posted in Buy less, choose well, Fashion
by Ada Källgren on 7 March, 2017

London’s fashion schools are known for their deeply creative, non-conforming students. One of the latest alumni to challenge the industry norms through their work is womenswear designer Helena Manzano. Questioning the relevance of the ruling fashion calendar and the necessity of “putting more stuff out there twice a year,” the London College of Fashion graduate shot her newly released AW17 lookbook against a fake fashion show setting. The collection itself was mirroring Manzano’s conscious quest and crafted from scrap materials found when moving studios. The young designer has described her overall process as a “stream-of-consciousness,” constantly tying in with previous collections and her signature unfinished-looking constructions. In a recent interview with DAZED, she urged the fashion industry to “think about the waste of materials created each season and try to repurpose as much as possible.” We love her luxurious textured bomber jackets.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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