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Brand to watch: Silou Active

Posted in Buy less, choose well, Fashion
by Ada Källgren on 1 March, 2017

Luxury sportswear has evolved into a category in its own right. One of the best brands in class is Silou Active, a new high-end activewear label serving the “discerning woman” with leisure leggings, slouchy sweatshirts and technical tees. Born out of founder/ex-Calvin Klein model Tatiana Kovylina’s appreciation for high-end quality and sportswear comfort, Silou Active’s merchandise is designed to transition perfectly between yoga class and dinner drinks, via the office. Designed in London and constructed in an all-women factory in Lithuania, all pieces are developed with the environment in mind and tested for toxic chemicals before reaching the racks. About the current collection “Celestial Women,” Kovylina says that each piece is named after a woman who has personally influenced or inspired her life journey. The Fonda bodysuit and Uma sweatshirt are firm MIL favourites.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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