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Emma Elwin

Notes from a Swedish stylist


Above All

Posted in Style
by Emma Elwin on 27 February, 2017

"While we may come from different places and speak in different tongues, our hearts beat as one." - JK Rowling

I am so tired of reading the news everyday to find that the world is growing darker. There were no terrorist attacks in Sweden earlier this month as you all probably know by now. It was a rather strange thing to say in a speech considering there was absolutely no truth to it. One might ask why this man has to tell lies to prove a point? It is my belief that the truth is generally preferable to lies. Especially for someone that, for the time being, holds the position of president for one of the largest countries in the world. Today I had to remind myself of something a very clever, wise woman wrote, “It is important to fight and fight again, and keep fighting, for only then can evil be kept at bay though never quite eradicated. We need to now, more than ever, stand up for what brave women and men have been fighting for. We are only as strong as we are united, as weak as we are divided.”


Emma Elwin x Boob

Posted in Style
by Emma Elwin on 24 February, 2017

It has been such an amazing experience to get to draw these clothes and to create something that is sustainable and organic. I have loved every second of it! But most of all I have loved to design for the people I admire the most, mothers, to make something for us feels like an honor. I really hope you like the result and if you have any questions about the collection please let me know!

Today we are showing the collection that I made for Boob here in Stockholm. If you would like to see the collection up close before it is released online on 1 March you should come by! Here are all the details for the event.

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White Denim

Posted in Life
by Emma Elwin on 23 February, 2017

Shirt, secondhand Boomerang. Jeans, Acne Studios. Shoes, ATP atelier.

The other day I got sick of just wearing black and dark colors. I find it funny how wearing bright colors can make you feel a bit… Lighter? Happier? Do you know what I mean? Having a 7 month old baby that eats only orange food (love carrots and mango) means that wearing white is not ideal, but I am somewhat of a master of a stain-removing master after learning all there is to know about garment care from our care guide. What are your best tips for getting rid of stains?


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