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Brand to Watch: Lorod

Posted in Style
by adakallgren on 24 February, 2017

The designers behind Lorod are rethinking what American clothing looks like.

Newcomers Michael Freels and Lauren Rodriguez have set out to repurpose Americana. Their Lorod label sports reworked denim and updated workwear with a gender-fluid flair (think carpenter pants, military jackets and baseball shirts). It’s traditional men’s utility wear reimagined for women. At their recent off-schedule Pre-Fall 2017 show it was the suits that have the potential to replace the jeans-tee uniform that scored. Tuning into the collaborative spirit in vogue, the brand is partnering with like-minded creatives and “wildly talented” friends to build a community that matches their domestic manufacturing ethos. All things throwing progressive light on American culture seem to get fashion’s seal of approval these days, and Lorod’s evolved all-American uniform has Opening Ceremony opting in.

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.

 

Lorod Pre-Fall 2017
Lorod Pre-Fall 2017

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