Second hand chain store Myrorna presents their process in a video.
At Myrorna, Sweden’s largest chain of second hand stores, the proceeds goes to the Salvation army. On Monday, Myrorna releases a film directed by Emma Hvengaard and it features dancer Nicole Tagliati interpreting Myrorna’s process in movements.
It’s in Swedish, so we decided to translate the script for you:
“At Myrorna, we’ve been taking care of the clothes and items you no longer use for the last 120 years. Everything we receive is sold in our shops around the country and to our customers overseas. The profits go directly to provide those in need with something to eat and a bed for the night.We also give many people the chance to gain work experience with us. Myrorna currently receives 23 tonnes of textiles on average each day. This helps us make a massive contribution to reducing carbon dioxide emissions. We have a duty to help those in need, and we must stop wasting the earth’s resources. Do you agree? Then buy second hand, and hand in the things you no longer use.”
Pretty good reasons to shop your style there, no? Visit Myrorna here.
Mango launches their first sustainable collection
We'd love to see more sustainable collections looking this good!
Reformation open London pop-up shop
The cult ethical label makes its way to London for the first time.
On our minds: sustainable wood sneakers
Wood-based vegan sneakers
On our minds: the male model pay gap
Premier Models unveils the pay gap between male and female models in the industry