Tid kvar —

Högsta bud —

Dancing with Myrorna

Posted in Style
by Make it last on 13 January, 2017

Second hand chain store Myrorna presents their process in a video.

At Myrorna, Sweden’s largest chain of second hand stores, the proceeds goes to the Salvation army. On Monday, Myrorna releases a film directed by Emma Hvengaard and it features dancer Nicole Tagliati interpreting Myrorna’s process in movements.

It’s in Swedish, so we decided to translate the script for you:

“At Myrorna, we’ve been taking care of the clothes and items you no longer use for the last 120 years. Everything we receive is sold in our shops around the country and to our customers overseas. The profits go directly to provide those in need with something to eat and a bed for the night.We also give many people the chance to gain work experience with us. Myrorna currently receives 23 tonnes of textiles on average each day. This helps us make a massive contribution to reducing carbon dioxide emissions. We have a duty to help those in need, and we must stop wasting the earth’s resources. Do you agree? Then buy second hand, and hand in the things you no longer use.”

Pretty good reasons to shop your style there, no? Visit Myrorna here.


1 Comment

Klara: Snygg film! Älskar dansen!
January 13, 2017

Related reading

Style — 7 December, 2017

The Edit: Make it last x Gudrun Sjödén

We team up with Gudrun Sjödén to interpret a gorgeous Christmas collection.

Style — 7 December, 2017

See Adornment's Collection of Vintage and Atelier-Made Designs

Their beautiful campaign images are created by and features some of our dearest friends and colleagues.

Style — 6 December, 2017

Brand to Watch: Crafting Plastics! Studio

Crafting Plastics! Studio has launched an eyewear collection with the world’s first bioplastic frames.

Style — 5 December, 2017

Deadwood's Recycled Leather Jackets Celebrate 5 Years

We talk to Deadwood co-founder Carl Ollson about sustainability, design processes and recycled leather.