Jacka, Gemini

Tid kvar — Auktionen är avslutad

Högsta bud — 1200 kr

Dancing with Myrorna

Posted in The latest
by Make it last on 13 January, 2017

Second hand chain store Myrorna presents their process in a video.

At Myrorna, Sweden’s largest chain of second hand stores, the proceeds goes to the Salvation army. On Monday, Myrorna releases a film directed by Emma Hvengaard and it features dancer Nicole Tagliati interpreting Myrorna’s process in movements.

It’s in Swedish, so we decided to translate the script for you:

“At Myrorna, we’ve been taking care of the clothes and items you no longer use for the last 120 years. Everything we receive is sold in our shops around the country and to our customers overseas. The profits go directly to provide those in need with something to eat and a bed for the night.We also give many people the chance to gain work experience with us. Myrorna currently receives 23 tonnes of textiles on average each day. This helps us make a massive contribution to reducing carbon dioxide emissions. We have a duty to help those in need, and we must stop wasting the earth’s resources. Do you agree? Then buy second hand, and hand in the things you no longer use.”

Pretty good reasons to shop your style there, no? Visit Myrorna here.


1 Comment

Klara: Snygg film! Älskar dansen!
January 13, 2017

Related reading

Fashion — 27 March, 2017

Mango launches their first sustainable collection

We'd love to see more sustainable collections looking this good!

The latest — 7 November, 2016

Reformation open London pop-up shop

The cult ethical label makes its way to London for the first time.

The latest — 9 October, 2016

On our minds: sustainable wood sneakers

Wood-based vegan sneakers

The latest — 8 October, 2016

On our minds: the male model pay gap

Premier Models unveils the pay gap between male and female models in the industry