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Brand directory picks: VETEMENTS’ raincoat copy-copy

Posted in Fashion, Style
by Ada Källgren on 12 January, 2017

VETEMENTS’ raincoat is this week's pick for our Brand directory.

No one could accuse Parisian label VETEMENTS of shying away from controversy or statement-making. Notable are their singular standout pieces decorated with more or less twisted copies of transnational corporation logos. The collective’s latest release reflects their simple, product-focused ethos and rejection of constant fashion re-invention: a copy of a raincoat, which is a copy of their own raincoat. An explainer: the “Definition Print” raincoat is a copy of VETEMENTS’ parody brand VETEMEMES’ design, which is a copy of VETEMENTS’ original hooded raincoat. No hard feelings from either party, in 2017 is the distinction between original/copy even possible?

The brand directory picks are our favourite pieces from the labels featured in the Sustainable Brand Index.


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