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VETEMENTS’ raincoat is this week's pick for our Brand directory.

No one could accuse Parisian label VETEMENTS of shying away from controversy or statement-making. Notable are their singular standout pieces decorated with more or less twisted copies of transnational corporation logos. The collective’s latest release reflects their simple, product-focused ethos and rejection of constant fashion re-invention: a copy of a raincoat, which is a copy of their own raincoat. An explainer: the “Definition Print” raincoat is a copy of VETEMENTS’ parody brand VETEMEMES’ design, which is a copy of VETEMENTS’ original hooded raincoat. No hard feelings from either party, in 2017 is the distinction between original/copy even possible?

The brand directory picks are our favourite pieces from the labels featured in the Sustainable Brand Index.


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