Tid kvar —

Högsta bud —

VETEMENTS’ raincoat is this week's pick for our Brand directory.

No one could accuse Parisian label VETEMENTS of shying away from controversy or statement-making. Notable are their singular standout pieces decorated with more or less twisted copies of transnational corporation logos. The collective’s latest release reflects their simple, product-focused ethos and rejection of constant fashion re-invention: a copy of a raincoat, which is a copy of their own raincoat. An explainer: the “Definition Print” raincoat is a copy of VETEMENTS’ parody brand VETEMEMES’ design, which is a copy of VETEMENTS’ original hooded raincoat. No hard feelings from either party, in 2017 is the distinction between original/copy even possible?

The brand directory picks are our favourite pieces from the labels featured in the Sustainable Brand Index.


No Comments

Related reading

Style — 25 July, 2017

Cause & Effect – A Must-Read this Summer!

This is the magazine we should all be binge-reading right now.

Style — 21 July, 2017

Sara Robertsson: "What takes longer to create, often lasts longer too"

We’ve asked some of our favorite people to answer 10 questions on matters of style and sustainability!

Style — 19 July, 2017

BRAND TO WATCH: Mandkhai

With goat–to-garment transparency, Mandkhai appropriates cashmere for Spring/Summer wear.

Style — 13 July, 2017

The Edits: Eco-friendly Shades

Sustainable sunglasses to wear this summer!