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Brand directory picks: Zady’s “Inspired by Emma Watson” collection

Posted in Buy less, choose well, Fashion
by Ada Källgren on 22 December, 2016

Emma Watson’s capsule collection of sustainable luxury staples in this week’s Brand directory picks.

Despite the numerous millennial model activists spreading across or social media feeds, Emma Watson remains fashion’s unrivalled conscious muse. As quietly unveiled during her UN General Assembly speech on sexual assault policies a couple of months back, the actress-turned-women’s rights ambassador teamed up with ethical fashion brand Zady to create bespoke pieces inspired by her own style. Bridging daytime office wear with informal evening wear, the range comprise of rollnecks, turtlenecks, pencil skirts and wrap coats in Emma’s signature beige, grey and black hero shades. Ethics-wise, the team made sure to use natural, non-toxic materials soured from farms with high animal welfare standards for the pieces, which were then fairly manufactured in New York’s garment district. As intended, the collection was made available to the public and can now be found in full over at Zady’s website.

The brand directory picks are our favourite pieces from the labels featured in the Sustainable Brand Index.


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