Brand directory picks: Zady’s “Inspired by Emma Watson” collection
Emma Watson’s capsule collection of sustainable luxury staples in this week’s Brand directory picks.
Despite the numerous millennial model activists spreading across or social media feeds, Emma Watson remains fashion’s unrivalled conscious muse. As quietly unveiled during her UN General Assembly speech on sexual assault policies a couple of months back, the actress-turned-women’s rights ambassador teamed up with ethical fashion brand Zady to create bespoke pieces inspired by her own style. Bridging daytime office wear with informal evening wear, the range comprise of rollnecks, turtlenecks, pencil skirts and wrap coats in Emma’s signature beige, grey and black hero shades. Ethics-wise, the team made sure to use natural, non-toxic materials soured from farms with high animal welfare standards for the pieces, which were then fairly manufactured in New York’s garment district. As intended, the collection was made available to the public and can now be found in full over at Zady’s website.
The brand directory picks are our favourite pieces from the labels featured in the Sustainable Brand Index.
Brand to watch: RENLI SU
Like a blank canvas, Su's designs are stripped off a major narrative which is left to be weaved in by the wearer.
For this summer's holiday in France, Emma's found her perfect bag companion—and it's not just any bag.
Brand to watch: Von Sono
With charged capital letters at its core, activist artisan label VON SONO has the final say.
Emma gives her best advise on how to shop more sustainably, and introduces her new favorit shoes for spring!