Brand Directory Picks: Zady’s “Inspired by Emma Watson” collection
Emma Watson’s capsule collection of sustainable luxury staples in this week’s Brand directory picks.
Despite the numerous millennial model activists spreading across or social media feeds, Emma Watson remains fashion’s unrivalled conscious muse. As quietly unveiled during her UN General Assembly speech on sexual assault policies a couple of months back, the actress-turned-women’s rights ambassador teamed up with ethical fashion brand Zady to create bespoke pieces inspired by her own style. Bridging daytime office wear with informal evening wear, the range comprise of rollnecks, turtlenecks, pencil skirts and wrap coats in Emma’s signature beige, grey and black hero shades. Ethics-wise, the team made sure to use natural, non-toxic materials soured from farms with high animal welfare standards for the pieces, which were then fairly manufactured in New York’s garment district. As intended, the collection was made available to the public and can now be found in full over at Zady’s website.
The brand directory picks are our favourite pieces from the labels featured in the Sustainable Brand Index.
Timeless in Tôteme
See the first image of Emma's french wedding look!
Learn How To Extend the Lifetime of Your Wardrobe
During The Stockholm Act festival, Electrolux, Houdini and Make it last invite you to a Care & Repair event and Fashion Flea Market.
BRAND TO WATCH: sat-su-ma
Informed by plant biology, sat-su-ma brings a new dimension to “florals for spring”.
How Do We Stop the Feel-Good Shopping?
During this summer, Emma's had some time to think about the bad habits she'd rather shake.