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FEIT’s philanthropic shoe recycling initiative in this week’s Brand directory picks.

Feeling maxed out by flower-print velvet boots and nod-to-glam golden heels? Fear not – minimal brands like FEIT are championing fuss-free paired-back footwear, stunning in their simplicity. A real palate cleanser – which we’re anticipating we’ll need after the festive season. Mirroring their resourceful aesthetic the brand recently teamed up with a homeless charity and two New York museums in a quest to pass on as many unwanted shoes as possible to those in need this Christmas. By giving online customers the option to donate a pair of shoes they already own to the charity when buying a fresh pair of FEIT’s, the brand hopes to minimise the amount of shoes going to landfill whilst maximising their lifespan. Find out how to take part in FEIT’s Shoe Drive programme here.


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