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Mara Hoffman making the shift

Posted in Style
by Lisa Corneliusson on 2 December, 2016

Brands aren't always founded on the principles of sustainability – but they can change. Mara Hoffman is our favorite example.

New York based womenswear label Mara Hoffman wasn’t founded on the principles of sustainability. Mara Hoffman founded her eponymous label in the year 2000, directly after graduating from Parsons School of Design.
But now, something is happening. This is from blog post from last month:

“We’ve been slowly changing how we’re doing things. We’re working with better fibers, improved manufacturing processes, and an evolved style. Our Resort Swim ’17 collection marks the best results of two years of very intense, behind-the-scenes work, and we’re extremely excited to share these fine fruits of our labor with you. We’ll keep the conversation rolling from here on out and share the why’s and how’s behind our brand shift.”

Is this not one of the most inspiring blog posts you’ve ever read? Read more about the brand’s shift here. And – it’s looking so good. Starting with the spring 2017 collection, online retailer of sustainable luxury Rêve En Vert will carry the brand – an acknowledgement that the shift is one to count on.

Check out the full spring 2017 lookbook here.

mara-spring-1 mara-spring-3 mara-spring-4 mara-spring-6

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