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The cult ethical label makes its way to London for the first time.

Cult LA label Reformation are opening a pop-up in London from today. The sustainable brand founded by Yael Aflalo is coming to the UK for just over a month, selling what they dub ‘killer clothes that don’t kill the environment’. Featuring trans model Andrej Pejic, their A/W campaign focuses on wearable party pieces, like velvet slips, easygoing wrap dresses and pretty silk shirts with delicate embroidery that you can just chuck on with your favourite jeans.

We’re anticipating a rush on the pop-up shop’s wares, the cool-girl style is just the ticket for every stylish Londoner’s party vibe this season.

The store is open from Monday 7th November, here:

61 – 63 Monmouth Street
London WC2H 9DG
Seven Dials
United Kingdom


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