We speak to writer Lucianne Tonti about style and sustainability in Paris
Lucianne Tonti lives in Paris and works as a freelance copywriter for clients including Stella McCartney and the Centre for Sustainability at London College of Fashion. We spoke to her about fashion, Paris and living an ethical lifestyle.
What was your path to fashion?
I studied media right out of school and then did a degree in political science which was when I started doing research in sustainability and fashion. I always had jobs in fashion at Willow, Scanlan and Theodore and Josh Goot. While I finished law school I worked at a Swedish company dedicated to slow fashion called Swensk. After that I moved to London and was the Operations Manager for Wendy Rowe, the creative consultant to Burberry, and that was when I really started to focus more on writing. The opportunity to freelance and work in sustainability has come about in the last year.
How do you live sustainably?
For me living sustainably is about small choices. I live in Paris now which means I can walk everywhere and I try not to eat meat. I also only buy things that I know I will love and keep for a long time, so I don’t really shop. This is particularly true when it comes to my wardrobe – every piece should be an investment.
What is important to you in terms of ethics and living a low-impact lifestyle?
Awareness – we are surrounded by information, there’s really no excuse to ignore the impact our choices have further down the line and to keep buying things we don’t need.
What do you wear most days?
Black! I like tailored pants and long coats.
What lessons have you learnt from working in fashion?
A stylist friend gave me the advice once – a maybe is a no. Which roughly translates to, if you don’t absolutely love something, if you don’t feel excited by something, don’t buy it.
Who do you admire, in fashion or other?
I just finished re-reading M-Train by Patti Smith, I think she is someone with a really powerful voice and I love the way she writes.
What motivates you?
I’m finding this question really hard to answer – I guess it’s a sense that things matter and whether we like it or not, fashion is a huge industry that we are all engaged in everyday, every time we get dressed and walk out the door.
Do you have any lifestyle, beauty or fashion tips that make your life easier/more wonderful?
Spend money taking care of the things you love rather than spending money to replace it. Everyone needs a good tailor, dry-cleaner and shoe guy.
Images from Lucianne’s instagram.
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