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Emma Elwin

Notes from a Swedish stylist


The heart of the home

Posted in Interior
by Emma Elwin on 30 October, 2016

Emma ponders a new kitchen

I am planning how to best remodel our kitchen. I’ll show you some pictures soon, but I want to hear your thoughts! Maybe you have a few do’s and don’ts to share when it comes to kitchens? For example is it bad to have light-colored stone for the worktops? This is something I am pondering. The picture is from the kitchen in my friend Amna’s home, one of the warmest, most loving kitchens I know – and one I’ll definitely be taking inspiration from!


The one and only

Posted in Buy less, choose well
by Emma Elwin on 29 October, 2016

A lifelong favourite, the cosy knit

Do you have one garment that you just can’t get enough of? For me, it’s a cable-knit sweater. Why? I’m not entirely sure, but I think it has something to do with one that I had as a child that I absolutely loved. Our fashion tastes often get crystallised in childhood I think. It is also down to the fact that a cable knit is one of those pieces that will work forever all year around – at least in Sweden.  When I am old and grey I am sure that I still will wear my cable sweaters all the time. By then I might even know how to knit them myself, fingers crossed for that!


Neatnik

Posted in Style
by Emma Elwin on 28 October, 2016

On the walk-in closet of dreams

Today is the big day. All my shoes are moving to their new home… A walk-in closet!!! It’s not massive, but still, a walk-in closet is a walk-in closet, right? This is not only the reason for calling today a big day, it’s also the start of our new life in the countryside. Back to the closet, I am already dreaming of how I will color-coordinate all my clothes and even underwear. I tell André that I do it because it makes it so much easier to find things – and that is partly true – but the real reason is that I just LOVE the ecstasy of (imagined) control rushing through when everything around me is tidy. This is actually something I have only realized in the few months about myself.  You see, I never saw my self as a tidy control freak until we started to pack up the apartment (the state of our home has been absolute chaos the past three weeks.) At one point I thought I would have a meltdown because of the stress the messiness caused me! Looking back it was something I needed, sort of a shock treatment. Still I am probably going to be just as much a neatnik to live with at the house…

Photo: ERIK MELVIN/Garance Doré


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The cure?

Posted in Food and wellness
by Emma Elwin on 26 October, 2016

Can tea cure a cold? Emma is banking everything on it!

Just when I thought that I was safe, I caught the cold that the boys have had since last week. The timing could be better, because we move all our furniture this weekend. So now I’m drinking an immune support tea from Yogi teas like there is no tomorrow, hoping it will work its magic and I’ll be back to my normal self soon. Other than that, I am so exited to show you guys all the little projects we have going on in the house. Next week I’ll be sharing the stairs, something we have been renovating ourselves!

 


A perfect occasion to dress up.

Shirt, 4 years old from Acne Studios. Overalls, AG jeans. 

As the clothes I’m wearing today are covered in baby spit and milk, I thought that I would post this picture instead. It’s from the Garance Doré team’s recent visit a few weeks back. They went to our office to interview us and take pictures of the studio – a perfect occasion to dress up.


We’re almost there

Posted in Interior
by Emma Elwin on 24 October, 2016

Emma is looking forward to moving to the new house.

Sorry for my lack of posting anything I’ve had my hands full. We just started our move to the house and Dylan and André both have a terrible cold. Dylan is also in his forth leap which so far has been his worst case of baby pms yet. Luckily he is so damn cute so it doesn’t drive me that crazy. We spent the weekend at the house painting walls and me and Stella had a walk around the lake. The autumn colours where spectacular! Really can’t wait to walk here everyday.


Keep on loving

Posted in Beauty
by Emma Elwin on 21 October, 2016

"Reading all your comments makes me more determined than ever to do anything in my power to change the way I see myself."

I am walking around in our chaotic apartment carrying Dylan sleeping in his BabyBjorn. Reading all your comments on this post makes me more determined than ever that I want to do anything in my power to change the way I see myself. And to do my best to help diversify the general beauty ideals, even if it feels completely overwhelming.

 

“Thank you. I had my baby 6 months ago and my belly looks very much like yours. I am having a hard time adjusting to it. It is taking a lot of time and effort, not to reclaim the ‘perfect’ abs I used to be so proud of, but to own and learn to love my body as it is now. How tyrannical the image culture we live in is never as palpable as when we give birth. All of a sudden very little about us fits into the norm anymore. When we embrace it, it is extremely liberating, I find. Good luck, and keep on loving!”

 

This is a comment that Julia left on my belly post. I think it puts words on so many of my thoughts and feelings. It really is tyranny. A while back I was watching the documentary Miss Representation. It stated that women spend more money on beauty products than on education. What can I even write to point out how much that pains me? And I am a part of the problem.

 

A quote I read said “If women would wake up one day and decide that they liked the way they looked, image how many businesses that would go out of business.” Is that the reason we are fed everyday with pictures that make us feel bad about ourself? Is that the reason, money? And me working with fashion am a part of it. So my next question is: how can we change the image of ourself? How do we help young women to love their bodies from the start instead of hating them? How do we make everybody see that wrinkles, stretch marks, scares and cellulites are just about life painting our bodies?

 

Pic: The first time held Dylan in my arms. 

 

 


Something about Scandinavia

Posted in People
by Emma Elwin on 20 October, 2016

"There’s something about Scandinavia – whether or not it’s true – that gives the facade of being at the forefront of sustainability."

A few weeks ago we had a visit at the office by one of my all time favorite inspiration fashion sites Garance Doré. Read the whole interview here! Thanks for featuring us!!


The Dandelion

Posted in Inspiration
by Emma Elwin on 19 October, 2016

What to do this weekend if your in Stockholm.

I just want to start by thanking you for all the love and wonderful words on my belly post. Thank you from the bottom of my heart.

This weekend I was hoping to catch the exhibition of the artist Cecilia Edefalk. But so far this week Dylan is in his forth leap and we are experiencing some serious baby-pms and we have the big move coming up so it will have to be later on. But if you are in Stockholm you should check it out!

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This week is the week! Emma is moving on Sunday!

This week is the week! I can’t wait to get going – being surrounded by boxes is definitely not my cup of tea. When I moved into this apartment I unpacked every box in one night so that I could wake up to a perfectly organized home. I am so much looking forward to unpacking in the new house this weekend. Moving to a house feels like the first day of school, I am both super exited and somewhat nervous. I am sure I will feel better once the apartment is empty, the truck is packed and we are on our way. I really cannot wait!

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Last week I showed you all the stuff we have done to make the packing a bit more environmentally friendly. One way to make the actual move a little gentler to the environment is to pack the truck as smart as possible and fit as much as possible so that you don’t have to go back and forward too many times. The Fortum checklist smartly advises me to start with the biggest furniture like the sofa and mattress and then load with smaller furniture and moving boxes. You can use your rugs and blankets to wrap up the furniture for protection. Read about more tips for the moving day here.

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One of the things I didn’t think of myself that I’ve learnt from the Fortum checklist is to save the lamps for last. Light will be needed until the very end of moving out and then first thing when coming to the new place, especially now when darker times are approaching…
Another thing I got from the list: How to use electricity efficiently is something to really take take to consider when moving into a new house. There are so many small choices you can make when decorating your new home; choices that will do both your wallet and the environment a big favor. Did you know for example that the LEDs light bulbs uses only 20-25 percent of the energy compared to traditional ones? LED lamps work fine to dim and come in many different variations too. Read more about how to choose the right lighting for your home here. Despite the environmental aspects, I think getting a few different sources of light up and working pretty fast does a lot to the homely feel.

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What else? Well, I have packed a special box with all our tools and all the screws for the furniture in a special box. If there is one thing I’ve learned about moving it’s that you cannot be careful enough to keep these things in a good place. Read more tips on packing here!

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I have also packed a box with the absolute necessities – such as underwear, a few plates and glasses, some care products like toothbrushes, soap and toilet paper. Our coffee maker and coffee is in that box too – perhaps the most important items of all. It will be a long weekend!

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This is a way to pack knifes and cords in a creative way!


Reminder

Posted in Beauty
by Emma Elwin on 17 October, 2016

This is my belly and it doesn't look like it used too. It doesn't look like today's beautiful standards say it should look like.

This is my belly and it doesn’t look like it used too. It doesn’t look like today’s beautiful standards say it should look like. I can’t believe how scary it is and how vulnerable I feel to show you this picture. Why?

 

There are days when I hate this belly. When I’m embarrassed about it, days when I hide it even for myself under shaping underwear and tight jeans as if they would make it go away. There are days when I think it looks more like a huge raisin rather then a belly. Days when I think of what would be the easiest way to “restore” it to what it use to look like. Restore it in to the what a belly SHOULD look like.

 

But there are some days, not so many but still some, when I think it doesn’t look too bad. Some times I even like the look of my new soft wrinkled skin. It reminds me of when Dylan and I where one and shared everything.

 

I hate that somehow I have gotten this twisted thought of what a belly should look like programmed in my brain. I hope there will come a day when women are not fed with the idea of that a mother’s body is something that needs to be fixed, something that needs to be restored. That stretch marks is not something you should be ashamed of. I hope there will be a day when each belly can look different and still be beautiful in everybody’s eyes. And most importantly in the eyes of the person that the belly is attached to. And I am going to work my ass off to beat some sense in to my brain to make it see how beautiful my new mother belly truly is.

 

And everyday I will try to love and not despise my new body. And remind myself of the miracle that the female body is and how that to me is true beauty. Some people might said that this is a picture too private to share. But if we only get fed with images of the “perfect” body we won’t get anywhere.


Close the loop

Posted in Outfits
by Emma Elwin on 14 October, 2016

Emma is looking forward to the weekend.

Jacket, H&M close the loop collection.

Dylan is in a leap of eating every other hour all night long. For the moment I feel surprisingly fresh for someone who only got three hour of sleep. Still I am longing for a sleep in tomorrow when André is home and can hang out with Dylan.


The preparations for Emma's big move from the city to the suburb continues.

The preparations for our big move from the city to the suburb continues, now it is only seven days until we get the keys to our new home! So far I feel pretty relaxed, I have followed the Fortum checklist and have very much appreciated the email reminders. Earlier this week I found a place that sold used moving boxes, and also got some old ones from my parents. I got two new ones that are like small wardrobes for all delicate garments that prefers hanging to be folded. I think about the banana boxes from the local supermarket that I packed my stuff in when I moved the first time and think that I’ve come a long way.

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Since we bought the house I’ve made a habit of saving everything that can be used for packing. Bubblewrap, old newspapers and small boxes. I think this is all going to be of great use when packing the kitchen stuff, and we won’t have to buy wrapping papper.

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Taking the advice from the Fortum checklist, I have started packing up all our storage areas. The attic, the wardrobes and our supply closet, things that you don’t use on a daily basis. To make the sorting of stuff easier I have created a system – three boxes for recyceling, donating and throwing away. Somehow it makes it a lot easier when I have all the different options in front of me. Read more about how to pack up your home in a smart way here!

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I have also gotten some use of my different colored tapes, tapes that I bought when scrapbooking was big. These colors will show where all the boxes will go once we are at the house. The boxes that I have marked “VIP” are to be packed last and unpacked first.

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I have also booked a cleaning company for the apartment that uses environmentally friendly cleaning products. These once in the picture are for the new house, and I will make sure that they are in one for the VIP boxes that are to be packed up the first day. Read more about how to clean in a more environmentally friendly way here.

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This week I have also gotten boxes for all our important papers to make sure that they are all in one place. This is something I wish I would have done already when moved from my parents’ house, but you live and you learn. From now on, all important papers go in one of these boxes. It makes me feel calm knowing where everything is, if something urgent would happen.


Cedar wood

Posted in Style
by Emma Elwin on 10 October, 2016

The best way to protect your clothes from horrible moth holes.

I got these little hearts made of cedar wood to protect my clothes from moth holes. These babies have a scent that the moth does not care for and so your fine knits are safe. To activate the cedar wood’s scent, sand them down a little bit every year!


Recycled wool

Posted in Outfits
by Emma Elwin on 7 October, 2016

Emma get cozy for the weekend in one of the latest Filippa K Front Runners.

Have you seen the pictures we took with the new Filippa K Front Runners – made of recycled wool. See how the rest of the Make it last family styled the front runners here!

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Jacket, knit and trousers, Filippa K. Shoes, ATP atelier.


I love second hand

Posted in Baby
by Emma Elwin on 5 October, 2016

Why Emma loves to buy things second hand.

I love second hand. It’s not only cheaper and more environmentally friendly than to buy new stuff, you find such beautiful things that are not being made anymore. Things of better quality and amazing design. This baby chair from the 70’s we got for only 40 euros. Beautiful is it not?


Emma is leaving the city for a house by the sea! Follow her journey.

In three weeks we will be leaving our apartment in the best neighborhood in Stockholm (Södermalm) for a little house outside the city. We are so exited! In the past I have always romanticized moving houses, for that I blame all those Hollywood rom-coms where a very in love couple dances around with boxes, eat pizza and barely break a sweat.

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But moving has been a pain for me in the past. Last time I had the flu and thought I was going to faint every time I picked up a box. I packed like a crazy person in my fever haze. The time before that I could not fit my furniture through the hallway. With my previous moving experiences, I did not plan anything beforehand, which resulted in an attic filled with junk and scratched hallway walls. Moving is in my experience everything but romantic. It’s a stressful, dusty and exhausting business. It’s filled with moments of asking yourself ”how much stuff does one person need?!” and ”why didn’t I mark the boxes better??” You open up the truck and find yourself with a jackstraws game situation, and when your finally finish unpacking and find a bunch of old batteries and broken light bulbs you wonder why you didn’t recycled those BEFORE the move.

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So, if moving on your own is a tricky business, moving with a three month old baby calls for some serious planning. Every minute you can save is precious. That’s why I was thrilled when Fortum asked me if I wanted to try their new moving guide and get some tips on how to make the move as easy as possible. This is the first of three post on how to make the move as smooth as possible. Already Fortum’s checklist has proven to be of great use. I am proud to say that I already checked off getting a new home insurance, applying for Dylan’s pre-school, change address and order a new electricity contract. Read more about Fortums green electricity.

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Left on my to-do list this week is to book a cleaning company for the apartment, to figure out how many moving boxes we need (suggestions are more than welcome) and see if we can rent or buy used boxes anywhere. I am also planning for how to pack up the different rooms in the easiest way. So to summarize: This time I won’t find myself looking trough 50 boxes until I find my tooth brush, I am going to plan everything that can be planned in the slightest detail, the checklist will be my Bibel and I will pray that Dylan grows 170 cm over night so he can help carry his new but old solid wood (very heavy but pretty) bed. Read the entire how to move checklist.

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Next week it is time to start packing and I will be back with some great tips!


Preparing for winter

Posted in Care by Tangent GC
by Emma Elwin on 3 October, 2016

Learn how to prepare your garment for winter!

I am so happy to share this garment care school with you guys here on Make it last! This week we are learning how to prepare for winter! Read the full story here!


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