The vegetarian designer promotes her new AW16 with an animal-free campaign
In-between the worldwide days dedicated to vegetarians, vegans and animals, our minds are set on Stella McCartney’s AW16 campaign, #StellaCares, which this season took her animal-free ethos even more literally. Shot by Harley Weir and modelled once again by eco-minded icon Amber Valetta, the campaign was graphically infused by American artist Ed Ruscha’s signature sans-serif typeface spelling out slogans like “Meat Free”, “Veg Out” and “No Leathers Feathers or Fur”. Further emphasising the brand’s cruelty-free mindset, the campaign was complemented by ironic, faux behind-the-scenes video clips playing with the superficiality of veganism. View the campaign imagery in full here.
What House of Dagmar Realized After Measuring Their Footprint for Three Years
For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.
Editor’s Pick: Be Your Own Valentine
It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.
Gemme Is the New Fashion Rental Service that Makes Us Believe In the Sharing Economy
We talk to Emelie Gustafsson Maistedt — the woman behind the new techy solution that lets you share your wardrobe, and make money off it.
Gant Talk with Make it last – See You on Friday!
Join our founders on Friday as they give a GANT Talk on Sustainable Fashion.