The vegetarian designer promotes her new AW16 with an animal-free campaign
In-between the worldwide days dedicated to vegetarians, vegans and animals, our minds are set on Stella McCartney’s AW16 campaign, #StellaCares, which this season took her animal-free ethos even more literally. Shot by Harley Weir and modelled once again by eco-minded icon Amber Valetta, the campaign was graphically infused by American artist Ed Ruscha’s signature sans-serif typeface spelling out slogans like “Meat Free”, “Veg Out” and “No Leathers Feathers or Fur”. Further emphasising the brand’s cruelty-free mindset, the campaign was complemented by ironic, faux behind-the-scenes video clips playing with the superficiality of veganism. View the campaign imagery in full here.
By Malene Birger Made with Care – Here’s How We Wear It
Made With Care is By Malene Birger’s first fully sustainable capsule collection. Make it last's Emma Elwin shows you how to wear it.
BITE Studios Widens Reach via Net-a-Porter
As part of the Net-a-Porter mentorship program The Vanguard, Swedish-British BITE Studios is highlighted as "a small label with great potential in the luxury fashion sector".
KICKS Quest To Collect Cosmetic Waste Continues
KICKS quest to help minimise the environmental footprint of beauty products continues with plans to expand the popular cosmetic waste initiative. Make it last has the latest news.
3 Top Reads This Week
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