Tid kvar —

Högsta bud —

The vegetarian designer promotes her new AW16 with an animal-free campaign

In-between the worldwide days dedicated to vegetarians, vegans and animals, our minds are set on Stella McCartney’s AW16 campaign, #StellaCares, which this season took her animal-free ethos even more literally. Shot by Harley Weir and modelled once again by eco-minded icon Amber Valetta, the campaign was graphically infused by American artist Ed Ruscha’s signature sans-serif typeface spelling out slogans like “Meat Free”, “Veg Out” and “No Leathers Feathers or Fur”. Further emphasising the brand’s cruelty-free mindset, the campaign was complemented by ironic, faux behind-the-scenes video clips playing with the superficiality of veganism. View the campaign imagery in full here.


No Comments

Related reading

Style — 25 May, 2018

Current Obsession: Jeweler Sofia Eriksson’s Stainless Steel Exam Project

For her master's exam project, Stockholm-based jeweler and crafts student Sofia Eriksson created a small collection of stainless steel jewelry. We got all the details.

Style — 24 May, 2018

My Laura Lombardi Hoops

Laura Lombardi makes the perfect hoops and sees her work as an exercise in sustainability.

Style — 24 May, 2018

Elin Larsson's Quick Recap of the Most Important Fashion Sustainability Event of the Year

Elin Larsson, Sustainability Director at Filippa K, visited Copenhagen last week to discuss sustainability in fashion with top stakeholders from all over the world. Here, she shares her most important insights.

Style — 23 May, 2018

Brand to Watch: TOME

When talking about ethical fashion brand TOME, words like ‘diversity’ and ‘inclusiveness’ are likely to come up.