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Parisian brand The Kooples has bowed to pressure from PETA to ditch the use of fur in their collections

On our minds is PETA’s continued fight against animal suffering for fashion and their most ally, Parisian brand The Kooples. Joined by nearly 60,000 supporters alongside musician Pete Doherty who previously modelled for the retailer, the appeal was against The Kooples’ use of fur, which they have now agreed to fully leave out of forthcoming collections. Executive Director Nicolas Dreyfus explains that the brand is extremely concerned with animal suffering and that they’ve already stopped their use of angora “thanks to PETA’s courage and wisdom in helping us understand the cruel treatment inflicted on animals of which we were not aware.” Read more here.

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