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On our minds: Zara’s new sustainable line

Posted in The latest
by Ada Källgren on 28 September, 2016

A first for the fashion brand, Zara launch a sustainable line for AW16

On our minds is Zara, who have just released their first ever sustainable line for AW16, following a series of one-off conscious-tagged products, released over the last year. Not dissimilar to H&M’s Conscious Collection which first debuted in 2012, Zara’s #JoinLife venture embraces a woman ‘who looks into a more sustainable future’. The collection is made from organic cotton, recycled wool and Tencel. Modelled by Sasha Pivovarova, the pieces tap subtly into the season’s trends with premium-looking blazers, trousers and ruffle shirts alongside khaki workwear and denim. Alongside the launch Zara are also introducing a garment collection initiative in Spain and the opportunity to drop off unwanted garments in-store in several European countries. Read more here.


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