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On our minds: Super Deep Denim

Posted in The latest
by Ada Källgren on 15 September, 2016

Super Deep Denim are putting their own stamp on vintage Levi's

On our minds is Super Deep Denim, another brand tapping into the evolving DIY scene through ‘consciously customised’ denim. With the intention of slowing down the creation and consumption of fast fashion, the brand selects and puts their own stamp on vintage and second-hand pieces. Founded by Australian-schooled fashion designer Lauren Trend, the brand is driven by the vision to create one-off customised pieces that everyone can relate to. From the start, Trend has been working exclusively with pre-loved Levi’s due to the cult brand’s transparent supply chain, which ties into Trend’s personal beliefs in the importance of knowing a product’s origin. Read an interview with the designer here.

 


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