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Posted in Style
by Make it last on 25 August, 2016

Fair-trade certified beauty products with roots in the human nature.

Berså is yet another sustainability initiative from Åhléns, the Swedish department store that is aiming to guide their customers to a more conscious way of living through their Bra Val collection (bra val means good choice). The series of Fairtrade certified beauty products is locally produced in Dalarna in Sweden, where the department store itself originates from. Products such as scented candles, shower gels and body lotions are all made from 95 % natural ingredients like shea butter, bee wax, argan oil and olive oil. The initiative comes as a response to costumers becoming more and more aware of what beauty products they use in their everyday life; customers asking for better alternatives but are still not willing to compromise on either quality or the exclusive packaging.


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