Fair-trade certified beauty products with roots in the human nature.
Berså is yet another sustainability initiative from Åhléns, the Swedish department store that is aiming to guide their customers to a more conscious way of living through their Bra Val collection (bra val means good choice). The series of Fairtrade certified beauty products is locally produced in Dalarna in Sweden, where the department store itself originates from. Products such as scented candles, shower gels and body lotions are all made from 95 % natural ingredients like shea butter, bee wax, argan oil and olive oil. The initiative comes as a response to costumers becoming more and more aware of what beauty products they use in their everyday life; customers asking for better alternatives but are still not willing to compromise on either quality or the exclusive packaging.
H&M Let's Us Wear the Waste - and Swedish Fashion Tech Company We aRe SpinDye Adds an Important Circular Dimension
H&M's latest Conscious Exclusive collection is all about ’wearing the waste’ and it features some amazing materials and processes. Let's make them mainstream!
House of Dagmar is One of Eight Brands Shining Light on Sustainability with Zalando this Winter
The winter edition of Zalando's exclusive sustainable collection, put together in collaboration with eight European brands, launches today. Make it last talks to Sofia Wallenstam, co-founder of contributing brand House of Dagmar, about the brand's sustainability ambitions – and what we can except from the new Zalando collab.
Four Wardrobe Classics with Amie
Discover some perfect in-between season classics through the lens of photographer Jessica Sidenros.
Paid Collaboration: Reducing Waste While Making Something Unique
GANT continues its journey towards sustainability with a capsule collection of patchwork shirts made of leftover fabrics. Here’s how we style it.