The Swedish team sported sustainable outfits for the Rio games opening ceremony.
On our minds is the Swedish Olympic team’s sustainably sound outfits at the Rio games opening ceremony. In a joint venture with H&M, the athletes were sporting pieces made from organic silk, Tencel and recycled materials, fronted by flag bearer/swimmer Therese Alshammar in a bespoke top-skirt number decorated with fabrics collected through the retailer’s Garment Collection Initiative. Not ending there, the team was provided with a range of 160 garments to wear also when competing, travelling and hanging round the Olympic village – all embellished with small notes in seams and drawstrings revealing fun facts from the motherland (such as Prince Daniel’s golf handicap). Read more here.
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