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On our minds: The Swedish Olympic look

Posted in Style
by adakallgren on 20 August, 2016

The Swedish team sported sustainable outfits for the Rio games opening ceremony.

On our minds is the Swedish Olympic team’s sustainably sound outfits at the Rio games opening ceremony. In a joint venture with H&M, the athletes were sporting pieces made from organic silk, Tencel and recycled materials, fronted by flag bearer/swimmer Therese Alshammar in a bespoke top-skirt number decorated with fabrics collected through the retailer’s Garment Collection Initiative. Not ending there, the team was provided with a range of 160 garments to wear also when competing, travelling and hanging round the Olympic village – all embellished with small notes in seams and drawstrings revealing fun facts from the motherland (such as Prince Daniel’s golf handicap). Read more here.


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