Gothenburg-based music festival Way Out West decided to swap their annual mass-produced logo t-shirts for remade charity shop pieces in collaboration with Humana Second Hand.
Though recently hitting the headlines with Justin Bieber allegedly ripping off Vetements, gig merchandise has long seemed like a fashion breed somewhat deemed to extinction. Until recently, when Gothenburg-based music festival Way Out West decided to swap their annual mass produced logo t-shirts for remade charity shop pieces in collaboration with Humana Second Hand. This, in addition to selected garments reworked by artists performing at this year’s festival themselves, auctioned out with profits heading to a Zimbabwe-based project for education and healthcare. In a statement, the festival organiser say that they are happy to tune into the sustainable fashion movement and to provide merchandise more unique than any new produce tee could ever be. Read more here.
Sustainability At the Core of Swedish Jewelry Brand Baumgarten Di Marco
Baumgarten Di Marco offers timeless and sustainable diamond jewelry that celebrates the unique and artisanal traditions in a new and inspiring way.
The Edit: The Magic of Midsummer's
We celebrate Midsummer's with a magical Edit made up by delicate flowers, natural beauty and sustainable fashion.
Brand to Watch: AVAVAV
Florence-based brand AVAVAV keeps a conscious business model built on short cycles, weekly drops and a sold-out concept.
Summer Pick: Basic Bikinis
To complete the mindful vacay wardrobe: here are 10 basic bikinis in timeless cuts and colors (black, that is).