Gothenburg-based music festival Way Out West decided to swap their annual mass-produced logo t-shirts for remade charity shop pieces in collaboration with Humana Second Hand.
Though recently hitting the headlines with Justin Bieber allegedly ripping off Vetements, gig merchandise has long seemed like a fashion breed somewhat deemed to extinction. Until recently, when Gothenburg-based music festival Way Out West decided to swap their annual mass produced logo t-shirts for remade charity shop pieces in collaboration with Humana Second Hand. This, in addition to selected garments reworked by artists performing at this year’s festival themselves, auctioned out with profits heading to a Zimbabwe-based project for education and healthcare. In a statement, the festival organiser say that they are happy to tune into the sustainable fashion movement and to provide merchandise more unique than any new produce tee could ever be. Read more here.
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